NAMM Brings In Two Entertainment Industry Heavyweights to Handle Artist and VIP Relations for 2026 NAMM Show
VittekPR and Stungun Productions Join NAMM to Lead Industry Relations With Brands, Artists and VIPs Ahead of The 2026 NAMM Show
CARLSBAD, CALIF., October 23, 2025 – NAMM (The National Association of Music Merchants), the largest global non-profit music trade organization, announced today that VittekPR and Stungun Productions will bring their industry expertise to support The NAMM Show team by leading artist relations for this year’s show.
In a collaborative effort, VittekPR and Stungun Productions will handle managing, overseeing, and executing all aspects of VIP artist, musician and band appearances, as well as celebrity participation during The 2026 NAMM Show in Anaheim. Their role will be pivotal in ensuring a flawless execution of the show with hundreds of VIP and A-list musical appearances during NAMM’s five days of events.
The global music industry will once again gather January 20-24, 2026, at the Anaheim Convention Center, as the NAMM Show, which celebrates 125 years in January, will feature five days of incredible special events, live concerts and VIP appearances, alongside ground-breaking product announcements and a range of musical appearances and performances at exhibitor booths and show floor activations.
VittekPR has worked side-by-side with some of NAMM’s top member companies and is a 25-year NAMM Show veteran. It will work exclusively with member companies and brands to ensure every artist appearance and performance is communicated to NAMM Show attendees and partners. Stungun, considered one of the top production and artist/celebrity companies in the country, has a legacy of supporting world-class events such as CES, E3 and the NFL Super Bowl and works closely with such clients as Netflix, Sony, and LinkedIn to name a few. To reach the NAMM Artist relations team directly, please send email coorspondence to: artistrelations@namm.org
“We’re putting together an unforgettable 125th anniversary event with exciting new experiences, incredible live music and high-level artist appearances during the five days of events. Having two industry event veterans to support all of the amazing performances was essential for the show’s success” said John Mlynczak, NAMM president and CEO. “The 2026 NAMM Show, in collaboration with our member companies, will deliver an incredible assortment of live music. These new partners will work with artists and VIPs to ensure that The NAMM Show is the perfect place for seeing the latest gear while engaging fans and attendees throughout the exhibit floors.”
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Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028
VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674
The Lippin Group
namm@lippingroup.com
201.317.6618
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.