The NAMM Foundation and Disney Channel Announce Sequel to 'Disney's High School Musical: The Music in You' Grant Program

Program Supports Music and Arts in Schools and Helps to Fund School Theater Productions of "High School Musical" 1 and 2

hsmlogo
Burbank, Calif.

The NAMM Foundation and Disney Channel today announced that they will again team up to allow middle and high schools across the United States the opportunity to apply for a grant to put on their own school stage production of Disney's High School Musical or High School Musical 2. The public affairs initiative utilizes the popularity of the High School Musical movies and the licensed amateur theater adaptations to encourage more kids to get involved in music and the arts.

The grant program will award worthy schools a $5,000 monetary grant and license for High School Musical 1 or 2. The funds are to support music and arts-related educational costs of the production, such as hiring music and dance coaches, and to help schools that do not have sufficient lighting and sound equipment for the production.

"The response from schools seeking a grant to perform High School Musical last year was overwhelming and we are pleased to continue to partner with Disney Channel in the grant program this school year," said Mary Luerhsen, executive director, The NAMM Foundation. "Being involved in school music and arts programs and productions such as High School Musical or High School Musical 2 inspires students' creativity, and helps them succeed in school and in life."

Adam Sanderson, senior vice president, brand marketing, Disney/ABC Networks Group, said, "As High School Musical has proven, music is a powerful way for kids to express themselves, and we're pleased that this grant program will afford deserving students the opportunity to shine."

Schools interested in applying for a grant should visit www.nammfoundation.org to view grant guidelines and submit an application online. All proposals must be received by December 15, 2008 (11:59 p.m., EST). Grant recipients will be notified in May 2009.

As part of the initiative, Disney Channel and Radio Disney will present Public Service Announcements to encourage viewers to learn, engage, explore and participate in music, dance and theater. Messages will also include information on how schools can apply for the grant. Select 2008 grant recipients will also be featured in a Disney 365 presentation that showcases the impact of "The Music in You" program.

Last year's grant award winners were:

 

-- Booker T. Washington High School, Houston, Texas
-- BYNG Schools, Ada, Okla.
-- Cheektowaga Central, Cheektowaga, N.Y.
-- Cranston High Schools East and West, Cranston, R.I.
-- Dwight Morrow High School, Englewood, N.J.
-- Eau Clair High School, Columbia, S.C.
-- L.A. Webber High School, Lyndonville, N.Y.
-- Marana Middle School, Marana, Ariz.
-- Patrick Henry Middle School, Granada Hills, Calif.
-- Ridgeview Charter School, Atlanta, Ga.

About Disney Channel

Disney Channel is a 24-hour kid-driven, family-inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in more than 94 million U.S. homes and to millions of other viewers on 27 Disney Channels around the world, Disney Channel is part of the Disney-ABC Television Group. DisneyChannel.com, is the No. 1 entertainment Web site among kids ages 6–14.

About Radio Disney

Radio Disney is the No. 1 destination for kids, tweens and families on the radio. It is available to 97 percent of the United States on more than 50 terrestrial radio stations and on RadioDisney.com, XM and Sirius satellite radio, iTunes Radio Tuner, XM/DIRECTV and mobile phones. Kids, tweens and families can also download Radio Disney programming via the iTunes Music Store.

About the NAMM Foundation

The NAMM Foundation is a 501(c)(3) nonprofit organization dedicated to advancing active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs from the international music products industry.


Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028

VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674

The Lippin Group
namm@lippingroup.com
201.317.6618

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.