NAMM Launches #MusicISLife – A Tribute to Healthcare Professionals
On Friday, March 27, NAMM will launch “#MusicISLife – A Tribute to Healthcare Professionals,” an online, social gathering opportunity for music-makers of all abilities to join in paying tribute to the steadfast dedication and resilience of healthcare professionals across the globe. While there is no set song or instrument to perform, participation is easy: all people are encouraged to make music at 6:00 p.m. ET in tribute to those on the frontlines battling this pandemic.
“Never has there been a time in my life where the importance of music and music making has held more of a pivotal role in providing solace and hope for our society,” said Chris Martin, NAMM Chair and CEO of C.F. Martin and Co. “As our industry knows, music IS life, and while we may never be able to fully express our gratitude to those on the frontlines of healthcare, it is our hope that our NAMM Family will take this time to honor them with their music.”
Ideas for participation include inspiration from Italy’s #FlashmobSonoro, which saw the country’s citizens sing and perform popular songs from their balconies on everything from full drum kits to pots and pans; or the recent outburst of songs in both Ft. Worth and Boston, with retirement communities and individuals alike spontaneously taking part in song from their windows. And in some cases, taking your instrument outdoors for an impromptu front or backyard solo performance.
The online celebration will see NAMM’s social networks come alive with curated musical performances as all musicians are encouraged to share their music using the hashtag, #MusicISLife across their social media platforms. Additional inspiration can be found in searching the hashtag.
Follow along with #MusicISLife on the NAMM social media platforms below:
Twitter @NAMM
Instagram @TheNAMMShow
Facebook @NAMM
For additional resources or inspiration for your community of music-making program, please visit https://ww1.namm.org/playback/advancing-music-making/covid-19-social-distancing-music-making-resources
A list of COVID-19 related resources for NAMM members is available at www.namm.org/covid-19
For additional information about the benefits of making music in lessening social isolation and building community, please visit https://www.nammfoundation.org/articles/2014-06-01/benefits-learning-and-playing-music-adults
Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028
VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674
The Lippin Group
namm@lippingroup.com
201.317.6618
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.