NAMM Releases New White Paper Analyzing Value of Trade Shows in the 21st Century
NAMM, the trade association of the international music products industry, released a new white paper addressing the enormous business changes taking place and analyzing the role trade shows play within the musical instruments and products segment today.
The Decision to Exhibit, is a 10-page downloadable document with current data from a number of sources including the Trade Show Exhibitors Association, Center for Exhibition Industry Research, Creative Training Solutions and the 2009 NAMM Annual Member Survey, as well as quotes and anecdotes from NAMM exhibiting companies collected over the past year.
Download The Decision to Exhibit: Are Trade Shows Still a Wise Investment in the 21st Century? below.
Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028
Jeanne O'Keefe
The Lippin Group for NAMM
jokeefe@lippingroup.com
818.399.2464
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $19.5 billion music products industry. NAMM is comprised of 15,400 global member companies and individual professionals with a global workforce of over 475,000 employees. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music and advance active participation in music-making across the lifespan. For more information about NAMM, please visit www.namm.org.