NAMM Show To Remain In Anaheim Through 2013

NAMM, the trade association of the international music products industry, today announced a new three-year deal with the City of Anaheim and the Anaheim Convention Center to continue to host “the NAMM Show,” the association’s 108-year-old trade show for the musical instruments and products industry, through 2013.

“Each January, NAMM Members come to Anaheim for the industry’s most important global event,” said Joe Lamond, president and CEO, NAMM. “We’re glad to be able to continue our strong partnership with the Anaheim community because they really know how to make our Members feel welcome. And we look forward to many successful NAMM shows ahead.”

NAMM reinvests the majority of its trade show revenue to fund programs, initiatives and activities that benefit the music products industry. This “circle of benefits” model provides NAMM with the resources to fulfill its mission of creating more active music makers worldwide.

As part of the terms of the new contract, NAMM used its volume-buying power to negotiate related expenses and keep the show as affordable as possible for its exhibiting and attending Members.

NAMM is committed to Anaheim through 2013 and has reserved the option to keep the show in Anaheim for 2014 and 2015.  The NAMM Show pulled in more than 85,000 attendees during the 2009 show and generates an estimated economic impact of $75 million annually for the Anaheim area.

“Anaheim has 31-year partnership with NAMM and we look forward to providing The NAMM Show planners and attendees with our award-winning level of customer service and hospitality for many years to come,” said Charles Ahlers, president, Anaheim/Orange County Visitor & Convention Bureau.