NAMM University Courses at 2008 Music China Show Reach New Attendance Record
NAMM, the trade association of the international music products industry, today announced that attendance at its NAMM University courses held during a record 2008 Music China Show demonstrated a 53 percent increase over last year, with 950 people attending the nine courses.
The most popular NAMM U session, a panel discussion entitled “The Impact of Weakening Economies on the Global MI Market” included Cheng Jiantong, president, Roland China; KHS’s former president Wu Hsieh; Werner Hussmann, marketing director, Steinway and chairman of Steinway Shanghai; Huang Weilin, chairman, Pearl River; Jon Gold, Fender’s vice president of global sales; and Joe Lamond, president and CEO, NAMM.
“With more than 180 years of experience in the MI industry on the stage, no wonder I was nervous moderating this panel of experts,” said Betty Heywood, NAMM’s director of international affairs. “We are very grateful to the panelists for dedicating their time, and sharing their experience with the many attendees who came from all over China and many countries around the world. “
Working closely with the organizers of the show: the China Music Instrument Association, Messe Frankfurt, and Intex, NAMM, as International Cooperation Partner, has produced NAMM University courses at the Music China trade show for the past three years.
“The proceeds from the show help to finance the courses, which provides a NAMM-like ‘circle of benefits’ model to the Chinese market,” continued Heywood. “We are very happy that the organizers are funding professional development courses with the goal of growing the market for everyone.”
About NAMM
NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion global musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).
About Music China
Music China and its sister show ProLight + Sound Shanghai are the Asia-Pacific’s region leading shows for the music instrument, pro-audio and entertainment lighting industries. Now in its 7th edition, the shows gathered over 1400 exhibitors and 57000 trade and public visitors to Shanghai.
Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028
VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674
The Lippin Group
namm@lippingroup.com
201.317.6618
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.