NAMM's National Wanna Play Campaign to Showcase Public Service Announcements at Super Bowl XLVI
Campaign Supporters Robert Downey Jr. and Jack Black Will Encourage 250,000 Potential Music Makers from Digital HD Screens at Lucas Oil Stadium on Super Bowl Sunday Generating an Estimated 800,000 Views
The National Association of Music Merchants (NAMM) today announced that its popular Wanna Play? television public service announcements (PSAs) featuring actors Robert Downey Jr. and Jack Black will run during the Super Bowl game on Sunday, Feb. 5, 2012 at Lucas Oil Stadium in Indianapolis.
The spots feature the celebrities talking about why they play music and why it's a fun and beneficial activity for players and potential players of all ages. The pair of 15-second Wanna Play? PSAs will run for 15 hours this weekend approximately eight times per hour on multiple screens during the Super Bowl.
"We're so excited to have a NAMM presence at the Super Bowl!" said Vanessa Wojtala, director of programming/events, Grazie Media, the company that organizes content for the Super Bowl screens,. "Our organization feels that NAMM"s presence at the Super Bowl will instantly connect with the audience through celebrities like Jack Black and Robert Downey Jr's message asking them to consider playing a musical instrument."
NAMM's Wanna Play? is a national public awareness campaign designed to connect people of all ages with the pleasures and benefits of playing music. For more information about the campaign, visit www.wannaplaymusic.com or "Like" the campaign page on Facebook at www.facebook.com/wannaplaybynamm.
Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028
VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674
The Lippin Group
namm@lippingroup.com
201.317.6618
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.