NAMM's Wanna Play? Booth Is One of Top 10 Onsite Booth Searches at 2009 AARP Vegas@50 Convention

Association Hosts More Than 2,000 Hands-On Musical Experiences for Attendees Age 50+

2009AARP
LAS VEGAS

 NAMM, the national association of music merchants, announced today that it was the one of the top 10 booths being searched for at interactive kiosks by attendees at the AARP conference this past weekend.

According to Morgan Ringwald, NAMM’s Wanna Play? booth was extremely popular with people at the conference because of the many hands-on music-making sessions available for participation.

The sessions included opportunities to play drums and percussion in a drum circle setting, ukuleles, harmonicas, organs, pianos and guitars.

“Each session was completely packed,” Ringwald said. “There was always someone playing a piano, drum, guitar or organ at the booth. In fact, there were 108 harmonica lessons held until we completely ran out of harmonicas.”

In all, the booth played host to more than 2,000 hands-on musical experiences for first-time music makers with the help of NAMM Members REMO, Roland, Yamaha, Lowrey, Panyard, Hohner, Alfred, Daisy Rock, Kala Brand Ukulele and Making Music magazine.

“This was a phenomenally successful show for NAMM and its Members,” said Ringwald. “The attendees are a very viable demographic for the music products industry. People in this age range have extra time and want to find activities to get involved in. They also have the expendable money to purchase instruments. We made a lot of referrals to retailers in attendees’ hometowns for people who were interested in purchasing instruments and participating in recreational music making activities right away.”


Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028

VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674

The Lippin Group
namm@lippingroup.com
201.317.6618

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.