Students at D.C.’s Bancroft Elementary Playing a Different Tune this Monday as Musical Celebrities and Music Industry Leaders Donate Instruments and Lessons

Bancroft photo
Washington, D.C.

Celebrity artists including New York Yankee turned Latin GRAMMY-nominated guitarist Bernie Williams and award-winning opera singer Carla Dirlikov, join 41 music industry leaders to donate musical instruments and drum, ukulele and guitar lessons to student’s at D.C.’s Bancroft Elementary School, Monday, May 18. The artists and industry volunteers will teach music lessons to the school’s 75 fifth graders. This day of musical service at the Mount Pleasant neighborhood school kicks off the National Association of Music Merchants (NAMM) annual D.C. Fly-In, the music industry’s week of advocating for music education support on Capitol Hill.

WHO: New York Yankee turned Latin GRAMMY-nominated guitarist Bernie Williams, award-winning opera singer Carla Dirlikov, NAMM President and CEO Joe Lamond, and 40 other music industry leaders to play music with 75 Bancroft Elementary fifth graders.

WHAT: Donation of musical instruments and accessories ($4,000+ in value). Performance by Carla Dirlikov. Uke, guitar and drum lessons for Bancroft Elementary fifth graders (engaging photo and b-roll, interview opportunities).

WHEN: Monday, May 18, 2015. Performance and welcome, 9:15 a.m. Students learning guitar, ukulele and drums, 9:35-11:15 a.m.

WHERE: Bancroft Elementary - 1755 Newton Street NW (Mount Pleasant), Washington, DC 20010

The music will carry on long after Monday thanks to a donation of more than $4,000 worth of musical instrument including UkeBanjos, drums, recorders, cymbals, Boomwhackers and accessories from music stores and manufacturers including Rhythm Band Instruments, D.C.’s Middle C Music, Remo Inc., Deering Banjos, Musical Innovations, Groth Music Company, Spicer’s Music LLC, The Cavanaugh Company, Needham Music, Kala Brand Music Co. and the NAMM Foundation.

The NAMM Foundation will release of a new, nationwide study of 1,000 teachers and 800 parents on music education entitled “Striking a Chord: The Public’s Hope and Beliefs for K-12 Music Education in the United States 2015,” on Tuesday, May 19, 10 a.m. Musical artists including Peter Yarrow to join the study author at this National Press Club-sponsored Newsmaker event. On Wednesday, media is welcome to join artists and leaders of the music products industry on Capitol Hill as they advocate for the power of music education with Members of Congress. Congress is currently considering changes to the Elementary and Secondary Education Act (ESEA) that could affect access to music education for students across the U.S.


Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028

VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674

The Lippin Group
namm@lippingroup.com
201.317.6618

About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.