themusicedge.com Receives 1,000,000 Hits in 60 Days
New Site Strikes a Positive Chord with Teens and NAMM Member Retailers
NAMM, the International Music Products Association, today announced that the Web site for its new teen music-making initiative, “The Music Edge,” has received more than 1 million hits since launching in late May. The new site, themusicedge.com, is designed to connect young people with each other and the world of music making, as well as NAMM Member music products retailers across the United States.
One secret of the site’s initial success has been high-profile partnerships with teen-targeted groups including the USA WEEKEND/John Lennon Songwriting Contest for Teens, TEEN People, Maybelline and the Warped Tour, with new partners joining the effort all the time.
“The Music Edge is unlike anything else out there on the Web because it seeks to inform and educate teens about all the various ways they can enjoy making music,” said Rob Walker, director of market development, NAMM.
Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028
VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674
The Lippin Group
namm@lippingroup.com
201.317.6618
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.