Make Music Day Returns on Wednesday, June 21

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4,000+ Live, Free Outdoor Music-Making Events to Kick Off Summer in Over 50 U.S. Cities

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Thu, 04/13/2017

Make Music Day, the annual global celebration featuring more than 4,000 free, outdoor concerts, music lessons and jam sessions in the United States, returns this year on Wednesday, June 21. The all-day musical celebration on the summer solstice, which brings people of all ages, backgrounds and skill levels together to make music, will feature over 50 U.S. cities hosting major celebrations including New York City, Los Angeles, Boston, Chicago, Cleveland, Detroit, Madison, Milwaukee, Minneapolis-St. Paul, Nashville, Pittsburgh, Portland (OR), St. Louis, San Jose, Seattle and the entire states of Vermont and Rhode Island, with smaller festivities popping up in other communities nationwide.

Completely different from a typical music festival, Make Music Day seeks to encourage all people to experience the pleasure of making music. Every kind of musician – from bucket drummers to opera singers – pours onto streets, parks, plazas, porches, rooftops, gardens and other public spaces to share their music with friends, neighbors and strangers.

Highlights of Make Music Day in the U.S. will include Sousapaloozas in Chicago, Cleveland, Madison, Minneapolis-St. Paul, New York and San Jose that bring together hundreds of brass and wind musicians to play the music of John Philip Sousa; Street Studios in Atlanta, Chattanooga, Minneapolis-St. Paul, New York and Philadelphia where DJs and producers bring their gear and engage passersby in the spontaneous, collaborative production of original music on the street; and over 150 Mass Appeals across the country that gather musicians to play together in large, single-instruments groups. Instruments with Mass Appeal events include guitars, harmonicas, accordions, flutes, percussion, trombones, bassoons, French horns, synthesizers, ukuleles, djembes, harps and voices.

Make Music Day, which began in France in 1982 as the Fête de la Musique, has since grown to include more than 750 cities across 120 countries – and is presented in the U.S. by The NAMM Foundation and coordinated by the nonprofit Make Music Alliance.

Additional Make Music Day 2017 highlights include:

Ella Fitzgerald Piano Bar – In New York City and Los Angeles, in celebration of the 100th anniversary of Ella Fitzgerald’s birth and presented with support from the Ella Fitzgerald Foundation, a piano will be transported on a pickup truck to multiple locations that have deep connections to the jazz icon including the National Jazz Museum in Harlem and her old neighborhood in Beverly Hills. At each stop, members of the public will be given songbooks and invited to sing their favorite Ella song with live piano accompaniment.

Boomwhackers – In an “MP3 Experiment” produced by Improv Everywhere, over 3,000 participants in New York’s Battery Park will download an MP3 track that provides a kind of narrated adventure experience featuring Boomwhackers, which are colorful plastic tubes. By following the narration on the MP3, they will make music together by hitting the Boomwhackers against nearby objects. Ten other cities will also stage excerpts of this MP3 Experiment.

The Gauntlet – Choirs in New York City, Chicago and Providence (RI) will perform composer Sxip Shirey’s 2016 piece, where two rows of 30 singers engage in a musical dialogue as audience members immerse themselves by walking, at their own pace, through the rows of paired singers.

Lift Every Voice: Musicians Rising For Racial Justice – Performances of Samuel Barber’s “Adagio for Strings” and George Walker’s “Lyric for Strings” will be held in Boston, Chicago and Cleveland.

Young Composers Contest – In celebration of Make Music Day, the software company MakeMusic Inc. and the nonprofit American Composers Forum are hosting a composition contest for young composers aged 13-21. Three judges – including Pulitzer Prize-winning composer Jennifer Higdon – will select one piece for wind band to be premiered in select cities on Make Music Day.

WTC @ WTC – In the spirit of contemplation evoked through the repertoire and the setting, four grand pianos at the four corners of the World Trade Center Memorial Plaza will stage performances of music from J.S. Bach’s “Well Tempered Clavier” by a rotating cast of professionals and students.

Other events around the country will highlight the musical history and ingenuity of each city including:

San Jose, CA – The Santa Clara Valley Transportation Authority will host a music crawl on the light rail with performers and food trucks at different stations

Madison, WI – an Otis Redding-themed “Go Big Sing” will be held at the lake where the famed soul singer and six others died in a plane crash 50 years ago

Davis, CA – a sing-along will be held in Central Park to mark the city’s centennial

Los Angeles – a sunrise gospel celebration at Griffith Park Observatory for hikers and early morning park users will kick off the local music-making events

Washington, DC – musicians will unite together in the nation’s capital and globally to simultaneously perform the peace anthem, “Set Me Free”

Buffalo, NY – musicians will play inside the Marine A grain elevator at historic Silo City

El Paso, TX – local musicians will be joined by their counterparts from Juarez, Mexico, to make music together across the border

All Make Music Day events are free and open to the public. Participants who wish to perform, or to host musical events, may register at MakeMusicDay.org. A full schedule of events will be posted on the website in early June.

About Make Music Day

Held annually on June 21 to coincide with the summer solstice, Make Music Day is part of the international Fête de la Musique, taking place in more than 750 cities across 120 countries. The daylong, musical free-for-all celebrates music in all its forms, encouraging people to band together and play in free public concerts. This year, 50 U.S. cities and the entire states of Vermont and Rhode Island are organizing Make Music celebrations, encompassing thousands of music making opportunities nationwide. Make Music Day is presented by The NAMM Foundation and coordinated by the nonprofit Make Music Alliance. For more information, please visit www.makemusicday.org.

Participating U.S. Make Music Cities in 2017

Atlanta, Black Hills (SD), Boston, Buffalo, Cedar Rapids (IA), Chattanooga, Chicago, Cleveland, Columbia (SC), Columbus (OH), Coralville (IA), Davis (CA), Detroit, El Paso, Fort Wayne, Fullerton, Huntsville, Iowa City, Issaquah (WA), Liberty (MO), Los Angeles, Madison (WI), Marion (IA), Mentor (OH), Milwaukee, Minneapolis-St. Paul, Montclair (NJ), Nashville, New York, Niagara Falls, North Liberty (IA), Ossining (NY), Philadelphia, Pittsburgh, Platteville (WI), Portland (ME), Portland (OR), Port Townsend (WA) Redmond (WA), Rhode Island (statewide), Salem (OR), San Antonio, San Diego, San Jose, Seattle, St. Louis, Somerville (NJ),Vermont (statewide), Warrenton (VA), Washington, DC, Worcester (MA), and Wyoming County (NY).

About The NAMM Foundation

The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 members around the world. The NAMM Foundation works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about The NAMM Foundation, please visit www.nammfoundation.org.

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“An Evening with Graham Nash” Brings Nash, Photo Exhibit to NAMM’s Museum of Making Music

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Wed, 04/12/2017

In a star-studded event on Saturday, April 8, music icon Graham Nash, community champions and music education patrons came together to “Play it Forward” at NAMM’s Museum of Making Music’s (MoMM) gala fundraiser event, “An Evening with Graham Nash.” The annual event was attended by nearly 170 guests, and raised over $70,000 in donations that will further the MoMM’s mission to offer educational immersion opportunities, exhibitions, hands-on experiences, and live performances that inform and inspire guests on how musical instruments impact popular culture and connect lives.

Guests of the event enjoyed a cocktail and dessert reception, the opportunity to preview “The Photography of Graham Nash” photo exhibit, as well as bid on a live auction filled with items provided from generous museum donors. The evening’s main event included an hour-long concert performance by Nash, accompanied by guitarist Shane Fontayne (Lone Justice, Sting, Bruce Springsteen). Nash, a two-time Rock & Roll Hall of Fame inductee and Grammy Award™ winner (Crosby Stills and Nash, The Hollies) performed hits spanning his career, including “Bus Stop,” “Marrakesh Express,” “Wasted on the Way,” “Teach Your Children,” and many others.

Of the museum, Nash shared, “[The museum] truly celebrates the organic nature of music and for all of us who believe in music’s healing power, it’s a very important place. There’re many studies today that prove this; this idea that music actually has therapeutic properties [and] that’s why I’m so happy to be affiliated with the Museum of Making Music. They understand the power and importance of music. Not just for the sheer joy that it gives us, but how it can help us, too.”

The gala event officially launched “The Photography of Graham Nash,” a new gallery exhibit featuring 29 photographs of famed artists photographed by Nash, including Joni Mitchell, Johnny Cash, Jerry Garcia, Judy Collins (with Stephen Stills), Neil Young, Cass Elliot, Taj Majal, David Crosby and Jackson Browne, along with some of Nash’s most significant quotes and song lyrics, blending his love of photography and music into one setting. The exhibit will be on display until August 31, 2017 and is included in the cost of admission.

Donations raised at the gala will also help offset the museum’s annual operating costs as it continues to provide access to visitors from around-the-world wishing to discover a century of instrument innovations that shaped American popular music. The museum offers a unique, memorable and educational adventure to 40,000 visitors each year by displaying over 500 vintage instruments and hundreds of audio and video clips from industry luminaries. Additionally, the museum’s year-round music education programs are crucial to thousands of children, adults and seniors. These efforts include the museum's Title One Fieldtrip Program, an annual venture that provides free access to the museum for low-income students, as well as a scholarship program that enables fixed-income adults and seniors the opportunity to learn a musical instrument.

“Sharing the vibrant history of the music products industry would not be possible without the generous spirit of NAMM members and our many community donors,” said Carolyn Grant, Executive Director of the MoMM. “I am deeply grateful to those who share in our vision and strive to make the world a more music place, one person at a time.”

The gala received generous support from museum members, patrons, NAMM members and local businesses. Major sponsors included Securematics and

Zuza Marketing/Printing/Mailing, South Coast Winery, Stone Brewing Co., and Morrison Hotel Gallery Fine Art and Photography. Additional support was provided from Birch Aquarium, Carlsbad Fire Department, Cobra/Puma Golf, Disneyland, Fratelli’s, Fortis Fitness and Strength Training, Fundraising Rides, H2Odyssey, Pamela Underwood Expressive Arts Studio, Sandy Radom Photography, Stellaluna, The Country Club at Rancho Bernardo, The Crossings at Carlsbad, Vista Valley Country Club, Fortis/YOGALUX, and many other generous donors who helped make the evening a great success.

Photos from the event are available for editorial use; credit Tim Whitehouse for MoMM: https://www.dropbox.com/sh/kg6ft0bg2ncp5fu/AADqTuydh3dAaCDNa_g105NZa?dl=0

About the Museum of Making Music

NAMM's Museum of Making Music presents the storied history of music instruments and products - from invention, to creation, to market - as its canvas to enrich people of all ages and backgrounds. They do this by offering educational immersion opportunities, exhibitions, hands-on experiences, and live performances that inform and inspire, while demonstrating how musical instruments impact popular culture and connect lives.

A division of the NAMM Foundation, the museum opened at the NAMM (National Association of Music Merchants) headquarters in March, 2000 and is the only museum of the music products industry, and the only museum worldwide that focuses on the ecosystem of music making from 1900 to present day. For details on the museum’s concerts, exhibits, workshops and outreach programs, please visit www.museumofmakingmusic.com.

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Robbie Robertson Accepts The Music for Life Award at The 2017 NAMM Show

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Thu, 01/19/2017

At The 2017 NAMM Show, legendary songwriter-musician and Rock & Roll Hall of Fame inductee Robbie Robertson (The Band, Bob Dylan) was presented with The National Association of Music Merchants (NAMM) “Music for Life” award for his decades of musical contributions, which have influenced musical genres, songwriting and guitarists, as well as numerous film scores, compositions and even his own autobiography, Testimony.

The award was presented during the organization’s opening “Breakfast of Champions” session by NAMM President and CEO Joe Lamond, who introduced Robertson with acknowledgement of his illustrious career as a musical innovator: “Emerging from the melting pot of blues, jazz, folk and rock and roll, Robbie Robertson came of age during a time of great musical and social change which is still reverberating today. And with a seat at the table of some of the most memorable music moments of our lifetime, he has inspired countless to pick up an instrument and find their own voices.”

The theme of the morning was innovation and Robertson shared his perspective on what continues to drive him: “You are influenced by people you admire…No matter how long you’ve been doing something, you’re still absorbing, you’re still learning. You learn one thing and then something else comes along and it challenges you and it raises you to a new place. The challenges that make you want to wake-up early is one of the greatest gifts of life.”

The award recognizes Robert’s lifetime of contributions to music. At age 10, he picked up his first guitar and would later go on to perform with rockabilly frontman Ronnie Hawkins in his backup band, The Hawks. The band would back Bob Dylan during his trailblazing electric tours (1965-66), and also on the storied “Basement Tapes” prior to their name change to The Band. A co-founder of The Band, Robertson became a prolific songwriter, responsible for hits such as “The Weight,” “The Night They Drove Old Dixie Down,” and “Up on Cripple Creek,” among many others. Once The Band played their farewell concert, immortalized in Martin Scorsese’s 1978 film The Last Waltz, Robertson expanded his range of musical endeavors. He has made several acclaimed solo records and has continued to work with Martin Scorsese on films, including Raging Bull, The Color of Money, Casino, The Departed and The Wolf of Wall Street, and Silence, to name a few.

In 1994, alongside longtime members Rick Danko (bass, vocals), Levon Helms (drums, mandolin, vocals), Garth Hudson (organ, horns) and Richard Manuel (piano, drums, vocals – posthumous inductee), The Band was inducted into the Rock & Roll Hall of Fame. Robertson would later go on to serve as a Creative Executive for DreamWorks Records and in 2011, release, How to Become Clairvoyant, a record inspired by a joint recording session with Eric Clapton.

In recent years, Robertson has focused on a different kind of storytelling, that of his autobiography, Testimony. Released in late 2016, the book documents the musician’s early musical formation on the Six Nations Reservation, life on the road, the counter-culture of the 1960s and ’70s, his extraordinary time with Dylan, the formation of The Band and his many creative endeavors. The critically acclaimed memoir was released in November 2016 and was complemented by the release of a companion CD Testimony, an anthology curated by Robertson and released on Universal Records, as well as the breathtaking 40th Anniversary editions of The Last Waltz on Rhino Records.

The “Music for Life” award is NAMM’s highest honor and recognizes individuals or organizations that exemplify NAMM’s vision of music making as a precious element of daily living for everyone. Past recipients have included business leaders, public officials and musicians, including Stevie Wonder, Yoko Ono, Henry Mancini, Smokey Robertson, and the 2016 recipient, Graham Nash. It is awarded each January during the global music products gathering, The NAMM Show, held in Anaheim, California.

Editorial images are available with credit to 'Jesse Grant/Getty Images' http://assignments.gettyimages.com/mm/nicePath/gyipa_public?nav=pr500497270

 

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The NAMM Foundation Gifts Anaheim Elementary School District with Music

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Tue, 01/17/2017

Earlier today, The National Association of Music Merchants (NAMM) Foundation and its member companies shared the sound of music with district and city officials and the students of Patrick Henry Elementary School in Anaheim, California as part of the organization’s Day of Service. Held in correlation with the annual NAMM Show, the global music products tradeshow, the service event celebrated the Anaheim Elementary School District’s (AESD) commitment to music education programs and, in collaboration with NAMM Foundation members and school and district officials, helped to further the district’s efforts to provide and enhance music education for all students through a monetary donation of $10,000.

The donation was presented to Superintendent Linda Wagner and other school and city officials before a crowd of elementary school students by NAMM President and CEO, Joe Lamond; NAMM Chairman Mark Goff; and NAMM Foundation Executive Director Mary Luehrsen.

Upon receiving the check, Superintendent Wagner shared, “Before we started this program and became involved with The NAMM Foundation, we had no instruments, no music teachers and students who were missing the opportunity for a music in the classroom. Now, we have thirteen music teachers, after-school orchestras, choirs, mariachi bands and so much more, and we’re on our way to bringing music to schools across the district.”

In 2014, the Anaheim Elementary School District launched a plan to reinstate its music education curriculum and orchestral program for its 18,500 students. In 2016, the district continued its hiring of new music teachers with a final goal of 28. In addition, the District’s Exploratory Wheel Model for Instrumental Instruction continues to expose students to a variety of musical options early in their education.

“We’re very thankful for this donation. As a teacher, I know firsthand the benefits of getting children involved in the arts as a means to find their passion” commented Ryan Ruelas, President of the Anaheim School Board. “I firmly believe that NAMM is helping us to accomplish that here, and I am very, very thankful that our children have the opportunity to find their passion through music.”

The event marked the third Day of Service in Anaheim for the NAMM Foundation and its members, many of whom participate each year. “I return each year because this is where music starts,” said David Jewell, Marketing Communications Manager, Yamaha. “To know that music education and the opportunities presented as a result of this donation can change or enhance a child’s life for the better is so powerful.”

NAMM President and CEO Joe Lamond echoed that sentiment: “Members from over 125 countries will soon be in Anaheim for The NAMM Show, all with a common vision of a world where every child has a right to music and arts education. Our time in Anaheim is enriched by our participation in this Day of Service to the students and in working with the talented teachers who have dedicated their lives to this vision.”

The NAMM Foundation’s Day of Service marks the start of activities for The NAMM Show, the annual gathering of 100,000 music products industry professionals. Held January 19-22 at the Anaheim Convention Center, industry leaders from around the globe gather to launch and preview new products from every category of music making and to unite in a common mission to create a more musical world.

Editorial photos are available for use with credit to ‘Jerod Harris/Getty Images’

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Show Your Support for Music Education at The 2017 NAMM Show

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Over 60 sessions await music advocates at annual show

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Mon, 12/12/2016

At the core of every NAMM member is a passionate champion for music education, and there is no better time to connect with fellow advocates, resources, and opportunities than at The 2017 NAMM Show. Each day of the show will present a multitude of events and opportunities to learn, network with peers, and to engage on topics at the fore of music education advocacy.

On Tuesday, January 17 before the show officially begins, NAMM members are invited to join their peers for a day of “advocacy in action.” The day starts with The NAMM Foundation’s Day of Service, where a contingent of NAMM members will participate in musical instruction with the students of Patrick Henry Elementary School in Anaheim. The pre-show Day of Service supports the school district’s administrators, teachers, and students with generous donations from NAMM members that will be matched by The NAMM Foundation up to $10,000 to ensure that every child has access to music during the school day.

Later that day, music education-minded members are welcome to join the first-ever Coalition on Coalitions Bootcamp. This intensive training session will provide learning resources and peer-to-peer networking to prepare music ed advocates for state-level advocacy activities. The program will offer important updates on the next stages of The Every Student Succeeds Act (ESSA), signed into law by President Obama in 2015 and approaching implementation at the state-level by 2018. The session will be held in cooperation with Foundation affiliates, Americans for the Arts (AFTA), and the National Association for Music Education (NAfME).

Once the show officially opens on Thursday, January 19, the show will welcome NAMM’s GenNext program, which fosters the development of college-aged leaders in the music industry, and includes nearly 2,000 college music students and faculty with NAMM President’s Innovation Award winners, attendees will experience a variety of sessions, speakers, events, and camaraderie curated to enhance blossoming careers and provide professional development. Alongside the emerging leaders, the show will welcome Music Education Days; in its tenth year, this annual program offers music teachers and administrators informational sessions, networking opportunities, and the chance to experience the newest innovations in school band and orchestra instruments. The Music Education Days program at The NAMM Show is open to all music teachers, school administrators, and school board members.

On Friday, January 20, important music education policy updates will be discussed as part of NAMM’s D.C. Fly In Reunion. Presented by NAMM’s Director of Government Relations Mary Luehrsen and Leo Coco, Senior Policy Advisory of Nelson, Mullins, Riley & Scarborough, the presentation will share important updates on “The Every Student Succeeds Act” (ESSA) and details of the annual member 2017 Fly-In trip, scheduled to take place May 22-25, 2017.

As the day begins to wind down, the beat of The NAMM Show will come alive with sonic possibilities. At the 21st annual All-Industry Drum Circle, presented in collaboration with Remo, all NAMM Show attendees are welcome to join the party and while at it, gather ideas for fun, group-based recreational music making. Once the drum circle is in full swing, the party will continue over on the Grand Plaza stage with The NAMM Foundation’s Celebration of Music Education. Featuring former New York Yankees centerfielder, music education champion, and accomplished jazz musician Bernie Williams and his All Star Band, the act will treat attendees to a musical celebration of music education.

Saturday morning ushers in The Grand Rally for Music Education, an opportunity for all NAMM members, music educators, college students, and faculty administrators to convene to salute and celebrate the many who make music education possible. Presented in collaboration with Yamaha, the rally will feature the dynamic duo of Black Violin. Members Kev Marcus (violin) and Wil B (viola) will treat the crowd to a sonic melding of hip-hop and classical sounds as they discuss the importance of music in their own lives, along with student performances by The Perfect Fourth Quartet, a Sphinx Organization ensemble and recipients of the 2016 National Arts and Humanities Youth Program Award.

On Sunday, join The NAMM Foundation for a Recreational Music Making Brunch and Learn in the ACC Member Center. Hosted by Luehrsen, the session will discuss music making as a “vital part of the human existence” as presented in the Oxford Handbook of Music Making and Leisure. Contributing author Lee Higgins, (President of the International Society for Music Education [ISME] and Director of the International Centre for Community Music York St. John University) and co-editor Roger Mantie (Associate Professor at the Music Education School of Music, Arizona State University) will discuss the foundational elements of music making in all of us. Later in the day, NAMM President and CEO Joe Lamond will moderate The Sandy Feldstein Roundtable. The panel of industry leaders will offer advice and inspiration for those seeking a career in the music industry.

Many more opportunities to champion music education await attendees at The 2017 NAMM Show. For a complete list, or to discover other ways to become involved, please visit 
https://www.namm.org/thenammshow/2017/events/schedule#foundation

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Player Demand for Greater Musical Expression Fuels Five-Year Growth of Analog Synthesizers

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Analog synth market sees nearly 20% growth in total retail sales since 2010

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Release Date

Tue, 12/06/2016

Following three decades of digital interfaces and sampler dominance, a new generation of musicians desiring a return to warm, pure sounds are fuelling a resurgence in analog synthesizer retail sales. In the past five years alone, Moog Inc., Korg USA Inc., WMD and other brands who will present their synths and electronic products at the 2017 global music products NAMM Show have helped drive the analog synth market to a 19.9% growth in total retail sales.

The data, provided by 2016 NAMM Global Report, underscores a re-emergence of players captivated by the tactile playing experience of analog control surfaces as musicians favor working knobs, faders and other features in lieu of digital displays and computer interfaces.

“Players are realizing that an analog synth is much more of a real, honest-to-goodness musical instrument,” says Dave Smith, founder of San Francisco-based Dave Smith Instruments. Nate Tschetter, Manager of Music Product Marketing at Yamaha adds, "Many are choosing analog because it’s immediate, and while analog is definitely ‘in,’ it’s more about the ability to create unique sound and having it sound good."

Tatsuya Takahashi, Korg Synthesis Chief Engineer and designer of the company’s minilogue synth, understands the importance of unparalleled usability and musicality.Whenever I design a synth I try to break down barriers between man and machine - the musician needs to be inspired physically and emotionally to create their own music. It's evident that this thinking has resonated with current trends that turn away from difficult and complicated systems, often inside of computers, in favour for dedicated hardware that often do less functionally, but are great at what they do in a musical way.”

With professional-grade analog synths ranging from the low-hundreds to several thousands of dollars, Korg and several other makers of electronic instruments are also continuing to meet the demand by releasing new and redesigned synths at price points that are very accessible to a variety of musicians of wide-ranging backgrounds. “The power-to-affordability ratio is also phenomenally-favorable to the synth enthusiast,” says James Sajeva, director of technology brands at Korg’s Melville, NY headquarters. “In the case of a reissue [synth] you can get ‘the’ sound and workflow for a fraction of what an original - in even remotely good condition - would fetch.”

For synth pioneer Moog, Inc., the boom in sales at retail is no surprise. The company’s list of legendary synth music-makers have included The Beatles, Keith Emerson and Led Zeppelin, who utilized Moog’s music machines designed for a “particular sound and feel that hasn't been duplicated and is musically-desirable.” In a departure from the typical trade show approach, Moog Music will use their booth space at NAMM 2017 to honor the staggering number of guiding lights the synth community has lost in 2016.Through a unique digital interactive experience, Moog will encourage reflection and celebration of artists like Pauline Oliveros, Keith Emerson, Bernie Worrell, Jean Jacques Perrey, Isao Tomita, and Don Buchla.

On the whole, electronic music products were one of the strongest performing music product segments in 2015, posting near double-digit retail growth in 2015 at 9.9%. The electronic music products category, comprised of keyboard synthesizers, controller keyboards, electronic pianos, rhythm machines and electronic drums, touted a retail value of $238.3 million in 2015, and this year, the category has already reached more than $155 million through Q3. Additionally, digital pianos are enjoying a renaissance and are up 24.38% in retail sales and 13.1% in units sold over the past 10 years.

The NAMM 2016 Global Report is designed to offer the music products industry discerning industry trends and opportunities for businesses to shape their vision, business strategies, and seek out new markets. The report is compiled from independent data sources from around the world including The Music Trades magazine and the U.S. Census Bureau. This year’s Global Report compiled data from 24 countries, including Argentina, Australia, Austria,

Brazil, Canada, China, the Czech Republic, Finland, France, Germany, Hungary, India, Italy, Japan, Mexico, the Netherlands, Norway, Russia, South Korea, Spain, Sweden, Switzerland, the United Kingdom and the United States.

Dave Smith Instruments, Yamaha, Roland, Korg USA, Inc. Moog Inc., Verbos Electronics, Make Noise and other multiline product manufacturers will be among the more than 75 exhibitors presenting 260 different synthesizers and related equipment at The NAMM Show, being held in Anaheim, California, January 19-22.

The NAMM Show gathers 100,000 members of the music product industry from around the world to preview new products from every category of music making. Register for badges to experience more than 6,000 music product, instrument and technology brands, special events, and live entertainment. Free badge deadline is January 4, 2017, at 11:59 pm PST.

Learn more about the NAMM Show at https://www.namm.org/thenammshow/2017.

Media inquiries can be sent to NAMM@lippingroup.com.

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Peter Asher

Peter
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