Companies like Amazon and Uber disrupted entire industries by being more convenient. Your customers now demand world-class convenience and a frictionless experience with every interaction. And here’s the good news: To be a leading music business, you don’t have to disrupt an entire industry, just your competition. In this NAMM U Breakfast Session, you’ll find out how with Shep Hyken, customer experience guru and New York Times best-selling author. Drawing from his groundbreaking new book, The Convenience Revolution, he’ll share six compelling strategies to fuel your plan to create convenience for your customers. Walk away with new ideas to revolutionize your business today.
What business trends, industry pioneers and government policies are transforming music retail as we know it? What does it take to win in an era of big change? In this exciting kickoff to the show, NAMM President and CEO Joe Lamond and a team of industry thought leaders will tackle these questions and more. Get ready to take a bold look at the forces that are shaping and disrupting music retail—and some of the new and emerging opportunities. Don’t miss a powerful session that promises to be part state of the industry address, part retail roundtable and part ideas festival.