More than any time in the past 100 years, consumers have made a dramatic shift in the way they reach purchasing decisions. Has your business adapted? Are you prepared for the ever-evolving digital consumer—and today’s noisy business environment? In this can’t-miss Breakfast Session, NAMM welcomes international marketing thought leader Marcus Sheridan, who’s been called a “web marketing guru” by the New York Times and one of 20 “Speakers You Don’t Want to Miss” by Forbes. Sheridan will reveal how buyers have changed, how you can evolve with this shift and powerful examples from forward-thinking companies. Find out what it means to you and your business in this high-energy start to Saturday morning.
We live in a culture of change and disruption, where everything is Uber-ized. Many of us have already made massive shifts to our business models, and there are still more dramatic changes on the way. These will force us to rethink our commonly held beliefs about what works today and what the future will look like. If you want to stay ahead, join digital marketing visionary, best-selling author and bassist Mitch Joel for a forward-thinking NAMM U Breakfast Session, and bring an open mind. Joel, whom Marketing Magazine called “one of North America’s leading digital visionaries,” counts such companies as Google, Starbucks and Shopify among his clients. Find out from Joel how to become a leader in the digital world—and why disrupting disruption is your compass.
Imagine if Leo Fender stuck to building radios and never took a chance on the electric guitar. And in your own business, imagine if you never took that pivotal risk—the one that powered your biggest breakthrough. Behind every music-business success story, yours included, is someone who hedged a bet on something new. This opening NAMM U Breakfast Session, hosted by NAMM President and CEO Joe Lamond, will explore the importance of taking risks in a series of up-close interviews with the biggest industry thought leaders. Hear real-life stories about when risk has paid off, and when it hasn’t. And most of all, get new insight and take-home wisdom to grow your own business in 2018.
With more than 7,000 brands at The NAMM Show, it’s easy to miss out on your next best-seller. "Best in Show" kicked off the last morning of NAMM to highlight the not-to-miss products, services and technologies. In this NAMM U Breakfast Session, Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, moderated a panel of six music retail experts, who shopped the far corners of the exhibit floor to bring you their favorites.
Get ready for retail success in 2018! Get to The NAMM Show a day early for Retail Boot Camp. This year’s Boot Camp includes two forward-thinking education tracks, delivering the best intensive one-day training for your music retail business. Registration and coffee will be from 8:30–9 a.m. (Lunch will be served at noon.) Retail Boot Camp is free to all NAMM retail members, but you must sign up. Go to namm.org and log in to register.