Guy Kawasaki

Job Title:
Marketing Legend and Best-Selling Author

Guy Kawasaki was born in Honolulu, Hawaii in 1954. His family lived in a tough part of Honolulu called Kalihi Valley. They weren’t rich, but he never felt poor because his parents made many sacrifices. His mother was a housewife, and his father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.

Guy attended Iolani School where he graduated in 1972. Iolani is not as well-known as its rival, Punahou because no presidents of the U.S. went there, but he got a fantastic and formative education there. (Punahou is “USC,” and Iolani is “Stanford.”) Guy owes his writing career to Harold Keables, his AP English teacher. Keables taught him that the key to writing is editing. The fact that Guy has written thirteen books (or one book thirteen times) would shock and delight Harold Keables.

After Iolani, Guy matriculated to Stanford. He graduated in 1976 with a major in psychology which was the easiest major he could find. After Stanford, Guy attended the law school at U.C. Davis because, like all Asian-American parents, his folks wanted him to be a doctor, lawyer, or dentist. He only lasted one week because he couldn’t deal with the law school teachers telling him that he was crap and that they were going to remake him.

The following year Guy entered the MBA program at UCLA. He liked this curriculum much better. While there, he worked for a fine-jewelry manufacturer called Nova Stylings; hence, his first real job was counting diamonds. From Nova, it’s CEO Marty Gruber, and his Jewish colleagues in the jewelry business, Guy learned how to sell. This skill was vital to his career.

Guy remained at Nova for a few years until the Apple II removed the scales from his eyes. Then he went to work for an educational software company called EduWare Services. However, Peachtree Software acquired the company and wanted Guy to move to Atlanta. “I don’t think so,” was his reaction because he couldn’t live in a city where people call sushi “bait.”

Luckily, his Stanford roommate, Mike Boich, got Guy a job at Apple. So one could make the case that Guy owes Mike everything. When Guy saw what a Macintosh could do, the clouds parted and the angels started singing. For four years Guy evangelized Macintosh to developers. He also met his wife at Apple during this timeframe–Apple was very good to Guy.

Around 1987, Guy’s job at Apple was done because Macintosh had plenty of software by then, so he left to start a Macintosh database company called ACIUS. It published a product called 4th Dimension. To this day, 4th Dimension is a great database.

Guy ran ACIUS for two years and then left to pursue his bliss of writing, speaking, and consulting. He wrote for MacUser, Macworld, and Forbes. Guy calls these the “Wonder Years” as in “I wonder why I deserve such a good life.”

In 1989, Guy started another software company called Fog City Software with three of the best co-founders in the world: Will Mayall, Kathryn Henkens, and Jud Spencer. They created an email product called Emailer and then a list server product called LetterRip.

In 1995 Guy returned to Apple as an Apple fellow. At the time, according to the pundits, Apple was supposed to die. (Apple should have died about ten times in the past twenty years according to the pundits.) Guy’s job on this tour of duty was to maintain and rejuvenate the Macintosh cult.

In 1997, Guy left Apple to start an angel investor matchmaking service called with Craig Johnson of Venture Law Group and Rich Karlgaard of Forbes. Version 2.0 of was an investment bank for helping entrepreneurs raise money from venture capitalists. Today, version 3.0 of is called Garage Technology Ventures; it is a venture capital firm and makes direct investments in early-stage technology companies.

In 2004, Guy worked at Garage and then he began writing and speaking. Eventually he started another company with Will Mayall and Kathryn Henkens. This company created a website called Alltop–for “all the topics.” It aggregates RSS feeds and organizes them into topics such as,, and It also publishes human-interest stories that elicit the reaction, “Holy kaw!”

Then in 2013, Guy became a special advisor to the CEO of the Motorola division of Google. In 2014, Guy resurrected the title “chief evangelist” and joined a Sydney-based company called Canva. This company provides an online graphic-design service. Its goal is to democratize design. If you need graphics for social media, flyers, posters, infographics, business cards, or book covers, check it out.

In 2015 Guy Kawasaki was appointed to the board of trustees of the Wikimedia Foundation. He joined Wikimedia in order to help democratize knowledge. What could be cooler than democratizing computers, design, and knowledge? In 2015, Guy also became a brand ambassador for Mercedes Benz USA.


Joe Perry and Jack Douglas to be Honored at The 32nd Annual NAMM TEC Awards

The NAMM Foundation has announced that rocker Joe Perry will receive the prestigious Les Paul Award at the 32nd Annual NAMM TEC Awards on January 21, 2017. The annual award is given on behalf of the Les Paul Foundation and honors individuals that have set the highest standards of excellence in the creative application of recording technology in the spirit of the famed audio pioneer, inventor and musician, Les Paul. 

Perry, who was included in Rolling Stone’s list of “100 Greatest Guitarists of All Time,” is also scheduled to perform live before an audience of pro audio and sound production inventors, musicians and industry friends.

"Anytime my name is mentioned in the same sentence as Les Paul, it’s a huge honor,” says Perry. “Getting an award bearing his name is the icing on the cake."

A long-standing co-founding member of a group whose music repertoire spans four decades, Perry’s versatile musicianship and influence has helped pave the way for a long list of accolades that reach beyond the band’s more than 150 million albums sold. In the role of principal songwriter, lead guitarist, and as producer for multiple tracks featured on several notable Aerosmith albums, Perry’s talent has helped contribute to the super group’s four Grammy® Awards, (one of which includes Perry’s guitar-based instrumental “Boogie Man”); six Billboard Music Awards; twelve MTV Video Awards; and two People’s Choice Awards, to name a few.

"Joe Perry was a friend of Les Paul's and is undoubtedly one of the most innovative and talented musicians of our time,” says Michael K. Braunstein, Executive Director, Les Paul Foundation. “His ability to push boundaries of the electric guitar with his signature sound and deft playing ability embodies the true spirit of what Les Paul and the award given in his name stands for.

The Les Paul Award has been presented at the NAMM TEC Awards to remarkably-distinguished and accomplished individuals from the music industry, including such luminaries as Sir Paul McCartney, Brian Wilson, Stevie Wonder, Bruce Springsteen, Pete Townsend, Slash and last year's recipient, Don Was.

Hollywood also became a part of Perry’s musical resume when his familiar riffs were heard on the band’s hit song “I Don’t Want to Miss a Thing” (from the soundtrack to “Armageddon”), which received an Oscar® nomination for Best Song. Among many other TV and film projects, Perry also composed the theme song for the “Spiderman” animated TV series and provided the instrumental music for “This Thing of Ours,” starring James Caan.

Along with Perry, famed Aerosmith engineer and producer Jack Douglas, will be inducted into the NAMM TEC Hall of Fame, which was created nearly thirty years ago to honor pioneers of audio technology, as well as the music industry’s most accomplished producers and audio technicians. Douglas is associated with many of the band’s most iconic releases and affectionately dubbed "the sixth member" of Aerosmith for having contributed lyrics to several tracks released from the band. He also engineered and produced many multi-platinum Aerosmith albums including Toys in the Attic and Rocks, both of which ranked among Rolling Stone's list of the "500 Greatest Albums of All Time.” Douglas rose to prominence when the Record Plant Studio opened its doors and eventually engineered John Lennon’s Imagine and the Who’s Who’s Next EP.

Outstanding Technical Achievement and Outstanding Creative Achievement nominees were announced earlier for the Saturday, January 21 event. Tickets can be purchased on site or in advance here for $50 (General Admission) or $175 (VIP). The show will be hosted by comedian Sinbad and will be available via a live event web stream during The NAMM Show. To learn more about the TEC Awards and view past winners, visit

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Dante Spoken Here: Dante Training Program to be Offered at The 2017 NAMM Show


Release Date

Mon, 10/24/2016

Demonstrating a continued commitment to serve its community of professional audio members and attendees, The National Association of Music Merchants (NAMM) has announced it will feature DanteTM training and certification sessions at its annual Anaheim, California trade show, January 20-21. The sessions will be presented at the show by Audinate, and will offer attendees the opportunity to experience an intensive two-days of hands-on training as part of the company’s Dante Certification Program. As an added programming bonus, TEC Tracks at The NAMM Show will host a special “Introduction to Dante” session during its newly-announced Live Sound Day, Thursday, January 19. On that day, participants can learn more about the multi-channel, digital media networking protocol.

“One of our goals is answering the industry’s call of expanding learning opportunities within the professional audio markets,” commented Zach Phillips, director of professional development for NAMM. “Securing this opportunity for Dante Certification at the show is another demonstration of our commitment to offering added value for all of our audio professionals.”

“At Audinate, we are committed to the delivery of industry-leading training on audio networking and Dante,” shared Audinate Vice President of Marketing Joshua Rush. “To that end, we are excited to work with NAMM this year to offer – free - our popular Dante Certification Program.”

The on-site Dante Training Program will offer three educational courses beginning with the program’s “First Steps into Digital Audio Networking,” a 90-minute course recommended for those people who are brand-new to audio networking or are unsure if they should delve into a full Dante Certification course. The second course is the “Dante Training and Certification Level 1,” which is also 90 minutes and designed to provide a useful background in audio networking for audio professionals and does not assume any previous background in computer networking. The third course, “Dante Training and Certification Level 2,” is a three-hour course designed for intermediate to advanced Dante users and should only be taken once Level 1 has been completed.

Dante Training and Certification will take place on Friday, January 20 and Saturday, January 21 in the Laguna Meeting Room, located on the fourth floor of the Hilton Anaheim. Interested participants should plan to register early, as seating is limited. Please register to attend by visiting:

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Coalition on Coalitions Advocacy Bootcamp

The NAMM Foundation partners with Americans for the Arts and the National Association for Music Education to inform and connect NAMM members with arts advocacy organizations in their states. The first-ever Coalition on Coalition’s Advocacy Bootcamp is an intensive state coalition workshop with hands-on advocacy training. RSVP required.Presented by The NAMM Foundation.

Retail Boot Camp Returns to The 2017 NAMM Show

Get to The 2017 NAMM Show one day early for Retail Boot Camp, the best intensive one-day training for your music retail business. Held Wednesday, January 18, at the Anaheim Hilton in Anaheim, Calif., Retail Boot Camp will feature training for everyone in your music store, including owners, managers, salespeople, marketers, even your administrative staff. Bring the whole team, and get a head start for 2017.

Registration is now closed.

For the first time at The NAMM Show, Retail Boot Camp will offer two full-day tracks: Sales & Marketing and Financial Management. Both cover essential tips, best practices and innovative ideas, presented by the biggest experts in the music products and retail industries. Discover new ways to boost your sales, improve store traffic and increase profitability. Retail Boot Camp will show you what you’ll want to know going into the new year and beyond.

Also, plan to stay for a full lineup of NAMM U sessions throughout The 2017 NAMM Show, including NAMM U Breakfast Sessions and Idea Center presentations. TEC Tracks also returns to The NAMM Show with more than 70 sessions for recording, live sound, lighting, DJ, entertainment technology and music business professionals.

For more information, click here.

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NAMM Congratulates the Top 100 Dealers and Recognizes the “Best Of” Award Winners


Release Date

Fri, 06/24/2016

Earlier this evening at the Summer NAMM Show, NAMM honored the Top 100 Dealers and recognized seven with special category awards, including the coveted Dealer of the Year award.  The award recipients are as follows:

Dealer of the Year Contemporary Music Center (Chantilly, VA)
Best Customer Service Amro Music (Memphis, TN)
Best Emerging Dealer The Upper Bout (Champaign, IL)
Music Makes a Difference Contemporary Music Center
Best Marketing & Sales Promotion Contemporary Music Center
Best Online Engagement Port Mac Guitars (Port Macquire, Australia)
Best Store Design Steelwood Guitar Shop & Club (Mexico City, Mexico)
Best Store Turnaround Music Land (Baltimore, Maryland)

“As unique as the customers and locations they serve, the Top 100 honorees all have a bit in common:  a commitment to excellence in music product retailing, customer service, and in acting as music champions within their communities,” shared Joe Lamond, NAMM president and CEO. “We applaud their efforts, and those of all NAMM retail members that are creating positive and memorable shopping experiences which, in turn, help to foster the next generation of music makers.”

Dubbed the ‘retail Oscars’ by Music Inc. magazine, NAMM’s Top 100 Dealer Awards spotlights the industry’s very best music product retailers. To determine the list, an independent panel of judges reviewed hundreds of submissions that are rated across categories that include customer service, best store turnaround, music advocacy, marketing and sales promotion, store design, and emerging dealer, and are scored in accordance to determine the Top 100 list and special awards.

Congratulations to the Top 100 Dealers!

To view images of the event, please visit:

To learn more about the Top 100 Dealer Awards, please visit

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NAMM Headliner: Craig Wayne Boyd


Vocals, Guitar

Dallas-bred singer, songwriter Craig Wayne Boyd, known for his victory on The Voice season 7, will be performing during Music Industry Day in the heart of Music City. 



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