Show Your Support for Music Education at The 2017 NAMM Show

Over 60 sessions await music advocates at annual show


Release Date

Mon, 12/12/2016

At the core of every NAMM member is a passionate champion for music education, and there is no better time to connect with fellow advocates, resources, and opportunities than at The 2017 NAMM Show. Each day of the show will present a multitude of events and opportunities to learn, network with peers, and to engage on topics at the fore of music education advocacy.

On Tuesday, January 17 before the show officially begins, NAMM members are invited to join their peers for a day of “advocacy in action.” The day starts with The NAMM Foundation’s Day of Service, where a contingent of NAMM members will participate in musical instruction with the students of Patrick Henry Elementary School in Anaheim. The pre-show Day of Service supports the school district’s administrators, teachers, and students with generous donations from NAMM members that will be matched by The NAMM Foundation up to $10,000 to ensure that every child has access to music during the school day.

Later that day, music education-minded members are welcome to join the first-ever Coalition on Coalitions Bootcamp. This intensive training session will provide learning resources and peer-to-peer networking to prepare music ed advocates for state-level advocacy activities. The program will offer important updates on the next stages of The Every Student Succeeds Act (ESSA), signed into law by President Obama in 2015 and approaching implementation at the state-level by 2018. The session will be held in cooperation with Foundation affiliates, Americans for the Arts (AFTA), and the National Association for Music Education (NAfME).

Once the show officially opens on Thursday, January 19, the show will welcome NAMM’s GenNext program, which fosters the development of college-aged leaders in the music industry, and includes nearly 2,000 college music students and faculty with NAMM President’s Innovation Award winners, attendees will experience a variety of sessions, speakers, events, and camaraderie curated to enhance blossoming careers and provide professional development. Alongside the emerging leaders, the show will welcome Music Education Days; in its tenth year, this annual program offers music teachers and administrators informational sessions, networking opportunities, and the chance to experience the newest innovations in school band and orchestra instruments. The Music Education Days program at The NAMM Show is open to all music teachers, school administrators, and school board members.

On Friday, January 20, important music education policy updates will be discussed as part of NAMM’s D.C. Fly In Reunion. Presented by NAMM’s Director of Government Relations Mary Luehrsen and Leo Coco, Senior Policy Advisory of Nelson, Mullins, Riley & Scarborough, the presentation will share important updates on “The Every Student Succeeds Act” (ESSA) and details of the annual member 2017 Fly-In trip, scheduled to take place May 22-25, 2017.

As the day begins to wind down, the beat of The NAMM Show will come alive with sonic possibilities. At the 21st annual All-Industry Drum Circle, presented in collaboration with Remo, all NAMM Show attendees are welcome to join the party and while at it, gather ideas for fun, group-based recreational music making. Once the drum circle is in full swing, the party will continue over on the Grand Plaza stage with The NAMM Foundation’s Celebration of Music Education. Featuring former New York Yankees centerfielder, music education champion, and accomplished jazz musician Bernie Williams and his All Star Band, the act will treat attendees to a musical celebration of music education.

Saturday morning ushers in The Grand Rally for Music Education, an opportunity for all NAMM members, music educators, college students, and faculty administrators to convene to salute and celebrate the many who make music education possible. Presented in collaboration with Yamaha, the rally will feature the dynamic duo of Black Violin. Members Kev Marcus (violin) and Wil B (viola) will treat the crowd to a sonic melding of hip-hop and classical sounds as they discuss the importance of music in their own lives, along with student performances by The Perfect Fourth Quartet, a Sphinx Organization ensemble and recipients of the 2016 National Arts and Humanities Youth Program Award.

On Sunday, join The NAMM Foundation for a Recreational Music Making Brunch and Learn in the ACC Member Center. Hosted by Luehrsen, the session will discuss music making as a “vital part of the human existence” as presented in the Oxford Handbook of Music Making and Leisure. Contributing author Lee Higgins, (President of the International Society for Music Education [ISME] and Director of the International Centre for Community Music York St. John University) and co-editor Roger Mantie (Associate Professor at the Music Education School of Music, Arizona State University) will discuss the foundational elements of music making in all of us. Later in the day, NAMM President and CEO Joe Lamond will moderate The Sandy Feldstein Roundtable. The panel of industry leaders will offer advice and inspiration for those seeking a career in the music industry.

Many more opportunities to champion music education await attendees at The 2017 NAMM Show. For a complete list, or to discover other ways to become involved, please visit

Article Type

Day of Service

The 2017 Day of Service at Patrick Henry Elementary School begins with a meet-and-greet over continental breakfast at the school, followed by an experience designed to inspire students, teachers, and NAMM members alike. Volunteers unpack and tune instruments; interact and assist children during facilitator-led sessions in classroom settings; and pack up instruments when the sessions are complete. The NAMM Foundation will match up to $10,000 in donations to help the school sustain its music program; gifts are encouraged to support the reinstatement of music education in Anaheim . RSVP required for Day of Service. Presented by The NAMM Foundation.

Player Demand for Greater Musical Expression Fuels Five-Year Growth of Analog Synthesizers

Analog synth market sees nearly 20% growth in total retail sales since 2010


Release Date

Tue, 12/06/2016

Following three decades of digital interfaces and sampler dominance, a new generation of musicians desiring a return to warm, pure sounds are fuelling a resurgence in analog synthesizer retail sales. In the past five years alone, Moog Inc., Korg USA Inc., WMD and other brands who will present their synths and electronic products at the 2017 global music products NAMM Show have helped drive the analog synth market to a 19.9% growth in total retail sales.

The data, provided by 2016 NAMM Global Report, underscores a re-emergence of players captivated by the tactile playing experience of analog control surfaces as musicians favor working knobs, faders and other features in lieu of digital displays and computer interfaces.

“Players are realizing that an analog synth is much more of a real, honest-to-goodness musical instrument,” says Dave Smith, founder of San Francisco-based Dave Smith Instruments. Nate Tschetter, Manager of Music Product Marketing at Yamaha adds, "Many are choosing analog because it’s immediate, and while analog is definitely ‘in,’ it’s more about the ability to create unique sound and having it sound good."

Tatsuya Takahashi, Korg Synthesis Chief Engineer and designer of the company’s minilogue synth, understands the importance of unparalleled usability and musicality.Whenever I design a synth I try to break down barriers between man and machine - the musician needs to be inspired physically and emotionally to create their own music. It's evident that this thinking has resonated with current trends that turn away from difficult and complicated systems, often inside of computers, in favour for dedicated hardware that often do less functionally, but are great at what they do in a musical way.”

With professional-grade analog synths ranging from the low-hundreds to several thousands of dollars, Korg and several other makers of electronic instruments are also continuing to meet the demand by releasing new and redesigned synths at price points that are very accessible to a variety of musicians of wide-ranging backgrounds. “The power-to-affordability ratio is also phenomenally-favorable to the synth enthusiast,” says James Sajeva, director of technology brands at Korg’s Melville, NY headquarters. “In the case of a reissue [synth] you can get ‘the’ sound and workflow for a fraction of what an original - in even remotely good condition - would fetch.”

For synth pioneer Moog, Inc., the boom in sales at retail is no surprise. The company’s list of legendary synth music-makers have included The Beatles, Keith Emerson and Led Zeppelin, who utilized Moog’s music machines designed for a “particular sound and feel that hasn't been duplicated and is musically-desirable.” In a departure from the typical trade show approach, Moog Music will use their booth space at NAMM 2017 to honor the staggering number of guiding lights the synth community has lost in 2016.Through a unique digital interactive experience, Moog will encourage reflection and celebration of artists like Pauline Oliveros, Keith Emerson, Bernie Worrell, Jean Jacques Perrey, Isao Tomita, and Don Buchla.

On the whole, electronic music products were one of the strongest performing music product segments in 2015, posting near double-digit retail growth in 2015 at 9.9%. The electronic music products category, comprised of keyboard synthesizers, controller keyboards, electronic pianos, rhythm machines and electronic drums, touted a retail value of $238.3 million in 2015, and this year, the category has already reached more than $155 million through Q3. Additionally, digital pianos are enjoying a renaissance and are up 24.38% in retail sales and 13.1% in units sold over the past 10 years.

The NAMM 2016 Global Report is designed to offer the music products industry discerning industry trends and opportunities for businesses to shape their vision, business strategies, and seek out new markets. The report is compiled from independent data sources from around the world including The Music Trades magazine and the U.S. Census Bureau. This year’s Global Report compiled data from 24 countries, including Argentina, Australia, Austria,

Brazil, Canada, China, the Czech Republic, Finland, France, Germany, Hungary, India, Italy, Japan, Mexico, the Netherlands, Norway, Russia, South Korea, Spain, Sweden, Switzerland, the United Kingdom and the United States.

Dave Smith Instruments, Yamaha, Roland, Korg USA, Inc. Moog Inc., Verbos Electronics, Make Noise and other multiline product manufacturers will be among the more than 75 exhibitors presenting 260 different synthesizers and related equipment at The NAMM Show, being held in Anaheim, California, January 19-22.

The NAMM Show gathers 100,000 members of the music product industry from around the world to preview new products from every category of music making. Register for badges to experience more than 6,000 music product, instrument and technology brands, special events, and live entertainment. Free badge deadline is January 4, 2017, at 11:59 pm PST.

Learn more about the NAMM Show at

Media inquiries can be sent to

Article Type

Education Schedule Released! More than 120 Enriching Sessions Await

The official education schedule for The 2017 NAMM Show is now live, designed to inspire members from various disciplines within the music products industry — from music product retailers and manufacturers to professionals in pro audio, live sound and lighting. 

On Wednesday, January 18, many business-enhancing opportunities begin before the show officially opens, with an all-day intensive training: Retail Boot Camp. Featuring two different tracks, this training includes a schedule of strategies and tools for everyone involved in music retail who aims to strengthen their businesses and business practices through “Sales, Marketing and Websites” or “Financial Management” tracks. Speakers in the first track include pre-eminent thought-leaders “The Retail Doctor,” Bob Phibbs; digital marketing pioneer Larry Bailin; and Ben Blakesley, social media marketing leader at Reebok. In the financial track, experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. will offer tools and strategies for sound fiscal management.

Beginning Thursday morning, the show will officially open each day with NAMM U Breakfast Sessions. Located on the NAMM campus in the Hilton’s Pacific ballroom, the sessions will feature prominent keynote speakers sharing today’s best business practices, innovative ideas and inspirational strategies designed to transform businesses. 

Following each morning’s Breakfast Session, The NAMM Idea Center will come alive with more than 45 free presentations and panels that will help NAMM members discover the most creative ideas that are proving successful in music retail right now. Hot topics include: search engine optimization (SEO), website upgrades, store design breakthroughs, lesson program improvements and online marketing.

Members seeking to enhance their business systems can learn from a variety of NAMM Member service providers appearing on The NAMM Retail Tech stage — new for The 2017 NAMM Show and located inside the NAMM Member Center, also in the lobby. The NAMM Retail Tech stage is the hot spot for a series of sessions on retail software, technology platforms and strategies for business modernization, all offered by NAMM service providers.

For sound, studio and stage professionals, TEC Tracks returns with more than 70 robust sessions curated to enhance skills that are crucial now and leading into the next decade. For the first time, TEC Tracks will offer themed days to cater to the different audio and technology communities at the show.

On Thursday, a special “Introduction to Dante” session hosted by Audinate will offer budding audio pros an opportunity to learn more about the networking technology. In addition to the special session, Audinate will host two days of the company’s Dante Training and Certification program.

Members who are planning to attend The 2017 NAMM Show are encouraged to secure their badges before January 4, 2017 when the free badge deadline expires.

To view the complete schedule of NAMM U and TEC Tracks sessions, visit 



Video Width


Video Height


Article Type

Article Image

Peter Asher

Legendary Producer and Manager

Live Music to Take Over The NAMM Show

NAMM is pleased to announce the full lineup of bands selected to perform as part of the show’s “Bands @ NAMM” program. From January 19-22, 2017, the Anaheim Convention Center and surrounding hotels will host over 150 live performances of various musical genres performed by musicians from around the world.

Musicians including singer/songwriter Josh Logan from Season 5 of NBC’s The Voice; Laura Dickinson from The Disney Channel show Phineas and Ferb; The Mark Wood Rock Orchestra Camp, featuring touring drummer Elijah Wood; and Elektric Voodoo, led by Grace Potter & The Nocturnals’ Scott Tournet will perform, much to the delight of the show’s 100,000 visitors.

All “Bands @ NAMM” performances will take place on one of four stages: The NAMM Nissan Grand Plaza Stage, NAMM CenterStage Presented by Pioneer DJ, NAMM Marriott Stage, NAMM Sheraton Acoustic Stage and NAMM Hilton Stage. Each performance will begin at the top of each hour, starting on Wednesday, January 18 at 7:00 p.m. PT and commencing on Sunday, January 22 at 4:40 p.m. PT.

Over 1,000 artists and music groups submitted to the Bands @ NAMM program for a chance to perform at The 2017 NAMM Show. Bands were selected by an in-house committee, which thoroughly reviewed each submission.

A complete list of “Bands @NAMM” performing acts can be found here. A headline act will perform each evening (Thursday – Saturday) after show-close. Headlining artists will be announced in the coming weeks. 

Video Width


Video Height


Article Type

Article Image


Subscribe to RSS