Day of Service

The 2017 Day of Service at Patrick Henry Elementary School begins with a meet-and-greet over continental breakfast at the school, followed by an experience designed to inspire students, teachers, and NAMM members alike. Volunteers unpack and tune instruments; interact and assist children during facilitator-led sessions in classroom settings; and pack up instruments when the sessions are complete. The NAMM Foundation will match up to $10,000 in donations to help the school sustain its music program; gifts are encouraged to support the reinstatement of music education in Anaheim . RSVP required for Day of Service. Presented by The NAMM Foundation.

Player Demand for Greater Musical Expression Fuels Five-Year Growth of Analog Synthesizers

Subtitle: 
Analog synth market sees nearly 20% growth in total retail sales since 2010

Location

Release Date

Tue, 12/06/2016

Following three decades of digital interfaces and sampler dominance, a new generation of musicians desiring a return to warm, pure sounds are fuelling a resurgence in analog synthesizer retail sales. In the past five years alone, Moog Inc., Korg USA Inc., WMD and other brands who will present their synths and electronic products at the 2017 global music products NAMM Show have helped drive the analog synth market to a 19.9% growth in total retail sales.

The data, provided by 2016 NAMM Global Report, underscores a re-emergence of players captivated by the tactile playing experience of analog control surfaces as musicians favor working knobs, faders and other features in lieu of digital displays and computer interfaces.

“Players are realizing that an analog synth is much more of a real, honest-to-goodness musical instrument,” says Dave Smith, founder of San Francisco-based Dave Smith Instruments. Nate Tschetter, Manager of Music Product Marketing at Yamaha adds, "Many are choosing analog because it’s immediate, and while analog is definitely ‘in,’ it’s more about the ability to create unique sound and having it sound good."

Tatsuya Takahashi, Korg Synthesis Chief Engineer and designer of the company’s minilogue synth, understands the importance of unparalleled usability and musicality.Whenever I design a synth I try to break down barriers between man and machine - the musician needs to be inspired physically and emotionally to create their own music. It's evident that this thinking has resonated with current trends that turn away from difficult and complicated systems, often inside of computers, in favour for dedicated hardware that often do less functionally, but are great at what they do in a musical way.”

With professional-grade analog synths ranging from the low-hundreds to several thousands of dollars, Korg and several other makers of electronic instruments are also continuing to meet the demand by releasing new and redesigned synths at price points that are very accessible to a variety of musicians of wide-ranging backgrounds. “The power-to-affordability ratio is also phenomenally-favorable to the synth enthusiast,” says James Sajeva, director of technology brands at Korg’s Melville, NY headquarters. “In the case of a reissue [synth] you can get ‘the’ sound and workflow for a fraction of what an original - in even remotely good condition - would fetch.”

For synth pioneer Moog, Inc., the boom in sales at retail is no surprise. The company’s list of legendary synth music-makers have included The Beatles, Keith Emerson and Led Zeppelin, who utilized Moog’s music machines designed for a “particular sound and feel that hasn't been duplicated and is musically-desirable.” In a departure from the typical trade show approach, Moog Music will use their booth space at NAMM 2017 to honor the staggering number of guiding lights the synth community has lost in 2016.Through a unique digital interactive experience, Moog will encourage reflection and celebration of artists like Pauline Oliveros, Keith Emerson, Bernie Worrell, Jean Jacques Perrey, Isao Tomita, and Don Buchla.

On the whole, electronic music products were one of the strongest performing music product segments in 2015, posting near double-digit retail growth in 2015 at 9.9%. The electronic music products category, comprised of keyboard synthesizers, controller keyboards, electronic pianos, rhythm machines and electronic drums, touted a retail value of $238.3 million in 2015, and this year, the category has already reached more than $155 million through Q3. Additionally, digital pianos are enjoying a renaissance and are up 24.38% in retail sales and 13.1% in units sold over the past 10 years.

The NAMM 2016 Global Report is designed to offer the music products industry discerning industry trends and opportunities for businesses to shape their vision, business strategies, and seek out new markets. The report is compiled from independent data sources from around the world including The Music Trades magazine and the U.S. Census Bureau. This year’s Global Report compiled data from 24 countries, including Argentina, Australia, Austria,

Brazil, Canada, China, the Czech Republic, Finland, France, Germany, Hungary, India, Italy, Japan, Mexico, the Netherlands, Norway, Russia, South Korea, Spain, Sweden, Switzerland, the United Kingdom and the United States.

Dave Smith Instruments, Yamaha, Roland, Korg USA, Inc. Moog Inc., Verbos Electronics, Make Noise and other multiline product manufacturers will be among the more than 75 exhibitors presenting 260 different synthesizers and related equipment at The NAMM Show, being held in Anaheim, California, January 19-22.

The NAMM Show gathers 100,000 members of the music product industry from around the world to preview new products from every category of music making. Register for badges to experience more than 6,000 music product, instrument and technology brands, special events, and live entertainment. Free badge deadline is January 4, 2017, at 11:59 pm PST.

Learn more about the NAMM Show at https://www.namm.org/thenammshow/2017.

Media inquiries can be sent to NAMM@lippingroup.com.

Article Type

Education Schedule Released! More than 120 Enriching Sessions Await

The official education schedule for The 2017 NAMM Show is now live, designed to inspire members from various disciplines within the music products industry — from music product retailers and manufacturers to professionals in pro audio, live sound and lighting. 

On Wednesday, January 18, many business-enhancing opportunities begin before the show officially opens, with an all-day intensive training: Retail Boot Camp. Featuring two different tracks, this training includes a schedule of strategies and tools for everyone involved in music retail who aims to strengthen their businesses and business practices through “Sales, Marketing and Websites” or “Financial Management” tracks. Speakers in the first track include pre-eminent thought-leaders “The Retail Doctor,” Bob Phibbs; digital marketing pioneer Larry Bailin; and Ben Blakesley, social media marketing leader at Reebok. In the financial track, experts Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. will offer tools and strategies for sound fiscal management.

Beginning Thursday morning, the show will officially open each day with NAMM U Breakfast Sessions. Located on the NAMM campus in the Hilton’s Pacific ballroom, the sessions will feature prominent keynote speakers sharing today’s best business practices, innovative ideas and inspirational strategies designed to transform businesses. 

Following each morning’s Breakfast Session, The NAMM Idea Center will come alive with more than 45 free presentations and panels that will help NAMM members discover the most creative ideas that are proving successful in music retail right now. Hot topics include: search engine optimization (SEO), website upgrades, store design breakthroughs, lesson program improvements and online marketing.

Members seeking to enhance their business systems can learn from a variety of NAMM Member service providers appearing on The NAMM Retail Tech stage — new for The 2017 NAMM Show and located inside the NAMM Member Center, also in the lobby. The NAMM Retail Tech stage is the hot spot for a series of sessions on retail software, technology platforms and strategies for business modernization, all offered by NAMM service providers.

For sound, studio and stage professionals, TEC Tracks returns with more than 70 robust sessions curated to enhance skills that are crucial now and leading into the next decade. For the first time, TEC Tracks will offer themed days to cater to the different audio and technology communities at the show.

On Thursday, a special “Introduction to Dante” session hosted by Audinate will offer budding audio pros an opportunity to learn more about the networking technology. In addition to the special session, Audinate will host two days of the company’s Dante Training and Certification program.

Members who are planning to attend The 2017 NAMM Show are encouraged to secure their badges before January 4, 2017 when the free badge deadline expires.

To view the complete schedule of NAMM U and TEC Tracks sessions, visit https://www.namm.org/thenammshow/2017/education 

 

 

Video Width

0

Video Height

0

Article Type

Article Image

Peter Asher

Peter
Asher
Organization:
Legendary Producer and Manager

Live Music to Take Over The NAMM Show

NAMM is pleased to announce the full lineup of bands selected to perform as part of the show’s “Bands @ NAMM” program. From January 19-22, 2017, the Anaheim Convention Center and surrounding hotels will host over 150 live performances of various musical genres performed by musicians from around the world.

Musicians including singer/songwriter Josh Logan from Season 5 of NBC’s The Voice; Laura Dickinson from The Disney Channel show Phineas and Ferb; The Mark Wood Rock Orchestra Camp, featuring touring drummer Elijah Wood; and Elektric Voodoo, led by Grace Potter & The Nocturnals’ Scott Tournet will perform, much to the delight of the show’s 100,000 visitors.

All “Bands @ NAMM” performances will take place on one of four stages: The NAMM Nissan Grand Plaza Stage, NAMM CenterStage Presented by Pioneer DJ, NAMM Marriott Stage, NAMM Sheraton Acoustic Stage and NAMM Hilton Stage. Each performance will begin at the top of each hour, starting on Wednesday, January 18 at 7:00 p.m. PT and commencing on Sunday, January 22 at 4:40 p.m. PT.

Over 1,000 artists and music groups submitted to the Bands @ NAMM program for a chance to perform at The 2017 NAMM Show. Bands were selected by an in-house committee, which thoroughly reviewed each submission.

A complete list of “Bands @NAMM” performing acts can be found here. A headline act will perform each evening (Thursday – Saturday) after show-close. Headlining artists will be announced in the coming weeks. 

Video Width

0

Video Height

0

Article Type

Article Image

Pages

Subscribe to NAMM.org RSS