Internet sales tax collection, new labor laws, the Tax Cuts & Jobs Act … what do they have to do with your music retail business? Everything, in fact. And in 2019, they’re likely to impact you—big time. These new federal and state laws can be complicated and confusing, and ignorance and non-compliance could put your music store in financial peril. Fortunately, these potentially disruptive events can be prevented with a little proactive financial management. Join music retail financial gurus Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co. for this exclusive fina

Have you ever wondered how individuals rise through the ranks? In this session you will be treated to the inside scoop from professionals from many major companies! These "people behind the music" are the ones who make things happen, keep track of the trends and who will share the advice you need to succeed. Show up and find out who our Surprise Panel will be!

Learn about innovative tools and services relevant to today’s music classroom, including resources that allow music to be purchased as digital notation files and programs that jump-start a group guitar program. Followed by 15 minute networking session with presenters.  Saturday, January 26 12:05 p.m. 20% of children learn to play music. 70% of adults wish they had: Now they can!Moderator: Mark Despotakis. Speaker: Peter Luongo, Musical Director, Luongo Ukulele Experience The presentation will highlight the benefits of music instruction for adult learners and demonstrate

The National Core Arts Standards, release in September 2014, have had an impact on close to 40 states as they revise their state-based arts standards. California is scheduled to approve its new arts standards in January 2019. Learn first-hand about these new standards and the impact of the music and arts standards movement nationwide. Presented by The NAMM Foundation.

In September 2018, Congress passed a FY19 spending bill which provides $1.17 billion for Title IV-A SSAE grants. Join your NAMM colleagues for an interactive workshop to learn about best practices for state and district-level advocacy efforts to access these funds for music education. Lunch provided. Please RSVP.

Kick off GenNext @ The NAMM Show with an inspiring performance by the Sugartone Brass Band , followed by a Q&A moderated by The NAMM Foundation Executive Director Mary Luehrsen. Gather information and get inspired to maximize your NAMM Show adventure.

Want to get your songs and music placed in movies and TV? Then check out this powerful session with industry insiders, and find out how to get exposure to the leading executives responsible for song placements. Music industry veteran Chandra Lynn of Glow Marketing will host Art Ford and Jesse James Felice of The World Song Network and record producer Joe Solo for a deep dive into independent music licensing, synchronization and procurement of major and indie artist music in feature films, television shows, video games and advertising. Just a few of The World Song Network’s most re

Facebook marketing is a moving target, with the social media platform regularly changing its algorithm. In this powerful double session, you’ll discover how to catapult your Facebook page ahead of your competitors—and get more sales! Join online marketing authority Jenn Herman, leading Instagram blogger and head of Jenn’s Trends. She’ll cover four essential strategies to succeed with Facebook in 2019. Discover how to craft Facebook captions that get more reach, and make the most of Facebook Events to reach exponentially more customers, potential customers and fans. Also, find out

Businesses that leverage the power and reach of Google grow six times faster than those on the sidelines. Google can now predict when your customers are ready to buy, oftentimes before they even know it themselves. Discover how to take advantage of the full power and reach of Google to grow your music business. Join digital marketing pioneer Larry Bailin, CEO of global marketing agency Single Throw Marketing (a Google Premier Partner), for this special digital marketing double session. Bailin returns to NAMM to share real-life examples of advanced marketing opportunities that crea

What does it take to have a successful career in the music industry? Find out firsthand at this special session, hosted by NAMM President and CEO Joe Lamond. In a series of up-close interviews, Lamond will speak with a diverse lineup of music industry professionals, including artist J. Dash; Randy Shayler, owner and CEO of Zeswitz Music; Mary Keenan, director, Fender PLAY and Heather Farr Edwards, PR and communications manager of Reverb. They’ll discuss their career trajectories and share practical insights for long-term success. Walk away with new ideas and inspiration to take yo