Facebook marketing is a moving target, with the social media platform regularly changing its algorithm. In this powerful double session, you’ll discover how to catapult your Facebook page ahead of your competitors—and get more sales! Join online marketing authority Jenn Herman, leading Instagram blogger and head of Jenn’s Trends. She’ll cover four essential strategies to succeed with Facebook in 2019. Discover how to craft Facebook captions that get more reach, and make the most of Facebook Events to reach exponentially more customers, potential customers and fans. Also, find out how to capitalize on Facebook Groups for community building and use Live videos effectively, even if you hate being on camera.
Businesses that leverage the power and reach of Google grow six times faster than those on the sidelines. Google can now predict when your customers are ready to buy, oftentimes before they even know it themselves. Discover how to take advantage of the full power and reach of Google to grow your music business. Join digital marketing pioneer Larry Bailin, CEO of global marketing agency Single Throw Marketing (a Google Premier Partner), for this special digital marketing double session. Bailin returns to NAMM to share real-life examples of advanced marketing opportunities that create unprecedented sales activity.
What does it take to have a successful career in the music industry? Find out firsthand at this special session, hosted by NAMM President and CEO Joe Lamond. In a series of up-close interviews, Lamond will speak with a diverse lineup of music industry professionals, including artist J. Dash; Randy Shayler, owner and CEO of Zeswitz Music; Mary Keenan, director, Fender PLAY and Heather Farr Edwards, PR and communications manager of Reverb. They’ll discuss their career trajectories and share practical insights for long-term success. Walk away with new ideas and inspiration to take your career to the next level. This event is dedicated to SUNY Potsdam alumnus and longtime music industry icon Sandy Feldstein.
How do the most original thinkers, visionaries and non-conformists approach the business of musical products? How have their unconventional mindsets driven their uncommon success? And not least of all, what can we learn from them—and take back to our own companies? Find out at “Breakfast of Champions,” the ultimate NAMM Show kick-off and celebration of the music products business. In a series of one-on-one interviews, NAMM President and CEO Joe Lamond will explore the concept of originality with a think tank of the most original minds in the industry, along with special guests. They’ll deliver the insight, perspective and inspiration you need to not only stay ahead of the curve but to continue to rethink your business for the years ahead.
Tuesday, January 22, 2019 — 8:30 am to 11:30 am
The 2019 NAMM Show kicks off on Tuesday, Jan. 22 with the annual NAMM Foundation Day of Service at an Anaheim elementary school. NAMM member volunteers are needed to unpack and tune instruments; assist sixth graders during facilitator-led music making sessions; and pack and load instruments when the sessions are complete. Transportation provided.
Black Violin is composed of classically trained violist and violinist Wil B. and Kev Marcus, who combine their classical training and hip-hop influences to create a distinctive multi-genre sound that is often described as “classical boom.” Black Violin has shared stages with top names including Kanye West, Aerosmith and Tom Petty, and has creatively collaborated with the likes of Wu-Tang Clan, Wyclef Jean, and Alicia Keys. Black Violin ’s most recent record, Stereotypes, debuted at #1 on the Billboard Classical Crossover Chart and at #4 on the Billboard R&B Chart. NPR praised the album and band, saying “their music will keep classical music alive for the next generation.”
Drum up enthusiasm for music making at NAMM’s annual All-industry Drum Circle, a can’t-miss NAMM Show rhythm celebration! Blow off some steam and get ideas for setting up fun, group-based Community Music Making experiences. Percussion instruments provided. Brought to you by NAMM in collaboration with Remo, Inc.
Roomful of Pianos features piano compositions and arrangements for 15 piano players. Friday night Roomful features Paul Dukas, "The Sorcerer's Apprentice," (1897) arranged by Jeffrey Shumway, Conductor: Kimo Furumoto.
Friday, January 25, 2019 — 6:00 pm to 10:00 pm
The 2019 She Rocks Awards will take place on Friday, January 25, 2019 at the House of Blues Anaheim at 7:30 p.m. This high-energy evening includes live music, awards and speeches, celebrity appearances, a fabulous silent auction, amazing gift bags and so much more! Tickets are now on sale, available in four tiers that include dinner and more. This event is open to the public; a NAMM Show badge is not required to attend the She Rocks Awards.
A night of magic where the industry’s greatest stars gather for good drink, good food and the privilege of honoring our very best in event technology.
6:00 PM: Pre-Show Festivities & Cocktail Party
7:00 PM: Dinner & Awards Ceremony
10:00 PM: After-Party