Advancing Music Making

Industry leaders Fred and Dinah Gretsch, Jerry Ash and members of the Ash family, and The NAMM Foundation recently announced the creation of the Bernice Ash Memorial Award. The award honors the life and legacy of music retail visionary Bernice Ash, who was widely recognized as one of the company’s print music department pioneers.
Music has been used as a tool to inspire change for decades. A way to bring people together, educate, entertain, and bring awareness to injustices, music has served as a vehicle to inspired change and nowhere in history was this better demonstrated than during the civil rights movement of the 1950s and 1960s.
NAMM’s Top 100 Dealer Awards spotlights the industry’s very best music product retailers and shares their strategies for success. A top honor for retailers, winners of seven “Best of” categories are selected by a panel of independent judges and celebrated each year at Summer NAMM.
As part of NAMM’s Believe in Music week, Yamaha Entertainment Group offers a sneak peek at its latest documentary project, The Sound of Us. Available to all registrants of Believe in Music Week, the preview is scheduled to air on January 22 at 3 p.m. PST on the “Believe TV” channel.
Following the unprecedented past year, Taylor Guitars has brought together a team of over 50 of its artists to create an uplifting new song, “I Know What Love Is,” with 100% of the net proceeds going to the MusiCares® COVID-19 relief fund.
NAMM’s Museum of Making Music is undergoing its largest renovation since it opened its doors in 1998. The transformation is currently underway, with the grand reopening scheduled for 2021.
On Thursday, December 17, The NAMM Foundation will host an hour of “music and merriment” to welcome the holiday season. The musical extravaganza will be livestreamed starting at 3 p.m. PT and includes special musical guests and “good old-fashioned storytelling” for viewers of all ages.
A new podcast, Arts Entrepreneurship Podcast: Making Art Work, with Nick Petrella and Andy Heise, recently made its debut.
The NAMM Foundation has announced the application period for the 2021 Best Communities for Music Education (BCME) is now open until January 31, 2021. The annual recognition program is now is in its 22nd year and offers a revised “special edition” to reflect the current realities of music education in the time of COVID-19.
Presented by The NAMM Foundation and the Make Music Alliance, Make Music Winter is a free, outdoor music celebration for musicians of all ages and skill levels. Occurring each year on December 21 and coinciding with the winter solstice, this marks the tenth anniversary of the event.
On October 29, NAMM Member Riverton Piano aired their second annual Masquerade event, which celebrated their students' tireless efforts in a “spooky, but not scary” Halloween concert.
NAMM’s Museum of Making Music is undergoing its largest renovation since it opened its doors in 1998. The transformation is currently underway, with the grand reopening scheduled for early 2021.

Pages