Participative Selling for Music Retailers, Part 5: Processing Objections & Closing the Sale (NS09 Live Session)


What happens when your customer says “No”?  Do you take this as a personal rejection?  It is not. Rather, it is an opportunity for you to understand the reason for the objection.  Your customer is really telling you that a decision is under active consideration.  You will not want to miss this session!  Greg will show you how to process your customers’ objections and make the closing a mere formality.  Topics covered in this session will include the Objection-Handling System and How to Guide Your Customers Through the Decision-Making Process.