Whitney McGuire McNicol

Whitney McGuire McNicol is co-owner of Maxwell’s House of Music. Partnering with Mark Maxwell, she helps lead Maxwell’s House of Music, a premiere 12,500-square-foot music superstore, serving the Southern Indiana and Louisville, Kentucky metro areas for over four decades. Whitney's strategic vision supports a broad range of services including music retail, education, repairs, installations and rental space. A proud University of Louisville alumna with a degree in accounting, Whitney’s strong business acumen and leadership have been instrumental in driving Maxwell’s House of Music’s growth and success, including the receipt of multiple prestigious industry awards, such as the 2024 NAMM Dealer of the Year. Whitney serves on the board of “The Max Music Well,” the charitable foundation (501c3) affiliated with Maxwell’s House of Music. Whitney is also a drummer in the all-female band “Go Girl,” exemplifying her dynamic style and spirited personality. Maxwell's House of Music has been a NAMM member since 2013.