Allison Hough

Allison Hough joined Yamaha Corporation of America in 2013 as manager of the e-commerce software team. She enjoyed the role, especially the chance to collaborate with colleagues in Japan. She went on to become Director of Digital Development, leading a talented team that supports all of YCA’s customer-facing websites, applications and related tools. Allison is also an ardent member of the YCA Innovation team, which identifies, researches, plans and launches new ways to bring inspiration and delight to current and new music makers. Over the years she has created several programs to reach musicians, including Girl Meets Guitar, which served more than 150 women before COVID put it on pause. Allison has found the camaraderie of working with many different teams at Yamaha deeply meaningful. In 2026 she attended the Women of NAMM Leadership Summit and shared her story in her NAMM Oral History interview.