Arthur Gurwitz joined Southern Music Company in the late 1940s, soon after his military service during World War II. He expanded the business into publishing, and soon the Southern Music catalog became one of the best known around the world. Arthur played a vital role in the growth and development of the company and the industry as he sought to publish composers who may have otherwise been forgotten. Active in the industry, Arthur served as president of Music Industry Conference (1978-1980) and later on the Music Publishers Association (MPA) Board. He has also developed a reputation as one of the true gentlemen of the music publishing industry, a fact made clear by the number of dealers, representatives, and suppliers who call him friend.