Matt Keiser was strongly encouraged to play music as a child, after all his father is composer and music publisher, Lauren Keiser! Matt played bass in high school and began taking a strong interest in his father’s career as a leader in the music publishing industry. In 2012, Lauren purchased Southern Music and began expanding the dealer base and catalog of the famous San Antonio based company. Four years later, Matt was asked to help build the new offices and soon discovered his interest in the educational component of the business.