Betty Gore, along with her husband, established Pender’s Music Company in Texas. The retail store is only one part of the company, as her husband Harold sought to find and publish every march and song by John Phillip Sousa. Betty played a key role in the large endeavor by researching the songs and copyrights. She also worked alongside Harold as the store grew over the years. She doesn’t think much of the support she gave over the years and the many days she ran the company while Harold was traveling, but she does point out with pride that her son, Richard, now runs the company and is keeping the tradition they started in the family.