Carma Lou Beck
Carma Lou Beck was an active musician and teacher when she began working in music retail in Iowa in the 1960s. She opened her own store in Cedar Rapids in 1967, after working for a few other stores, including one owned and operated by the Wurlitzer Company. By the time Carma Lou's House of Music expanded to three stores in the mid 1970s, she had become a local celebrity, due in part by her well-known TV and radio commercials.
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