Glenn Holtz was raised in the music products industry. His father, Ed, was a sales manager for Ludwig Drum Company. Glenn spent 9 years as Selmer District Manager then 2 years as Field Manager. He left to be President of Gemeinhardt Flutes for nearly 20 years, and as a sales manager for Selmer. In 2002, he established the G. Holtz Musical Instrument Company and a brand of products called Glenn Edward, which included flutes, piccolos, saxophones, trumpets and tuba.