Sesame Street Workshop

Rob Gottfried, known as "Rob the Drummer," was born into a musical legacy, inspired by his father's performances with swing era icons like Paul Whiteman and Bunny Barigan. Influenced by The Beatles' iconic Ed Sullivan Show appearance in 1964, Rob embarked on a lifelong journey with music, honing his craft as a drummer from a young age. His partnership with the Zildjian cymbal company allowed him to not only provide feedback on new products but also conduct clinics, sharing his expertise with aspiring musicians. In 1976, Rob's career took a unique turn when he became a beloved figu

Sandra Jordan is a strategic communications leader with more than 30 years of experience guiding mission-driven organizations through complex communications challenges to strengthen brand integrity and advance meaningful social impact. Raised in a classically trained musical family and a clarinetist in her youth, Sandra’s lifelong connection to music and arts education has deeply informed her professional path. At the NAMM Foundation, Sandra played a pivotal role in Public Affairs and Government Relations, helping elevate national conversations around music education and arts advo

Kenny Loggins has enjoyed a long and prolific career in music as a performer and a songwriter!  In addition to his celebrated musical career is his dedication to music education and the many projects he has been involved with over the years.  His work with Sesame Workshop resulted in the filming of an episode of the children’s TV program focused on using household items to make music, which inspired a NAMM-sponsored relationship with Sesame Street that continues to this day.  Kenny has also been active with MusicCares and the VH1 Save the Music campaign.

Bob McGrath, next to Elmo and Big Bird, maybe the most familiar face on Sesame Street. Without question, he is one of the leaders in the promotion of music education and for many years played a key role in the expansion of NAMM programs around the country with the goal of promoting music makers. In the heyday of choral music on television during the 1950s, Bob’s tenor could be heard on the Fred Waring broadcasts and on the programs of choral director icons such as Mitch Miller and Robert Shaw. After a popular solo career in Japan, Bob returned to the states and landed a job for a