Roger White’s connection to the music products industry began when his cousin opened a small music store in Waukesha, Wisconsin, in 1955. In 1961, his brother Jerry took over the business and renamed it the White House of Music. Roger joined his brother as a salesman in 1967 and quickly demonstrated a vision for expanding the school music segment, helping grow that area of the business to great success. Through his work with school music programs, Roger became a strong supporter of NASMD and numerous music education initiatives. In 2001, as he transitioned into semi-retirement, hi