David Gartland

David Gartland serves as Marketing and Artist Relations Director for Saga Musical Instruments, where he has helped guide brand development, artist partnerships, and global marketing initiatives for more than two decades. Beginning his career with Saga in 1997 as International Sales Manager, David quickly became an integral part of the company’s growth, combining strong marketing insight with a deep appreciation for musicians and the instruments they play. Raised in Pennsylvania, David developed an early connection to music before relocating with his family to Southern California at age fifteen, not far from where his NAMM Oral History interview later took place. A guitarist himself, he discovered that working within the music products industry allowed him to merge his passion for music with a career centered on relationship building and global outreach. Through his work with Saga, David has traveled extensively, sharing the joy of music-making with artists, dealers, and partners around the world. A longtime attendee of The NAMM Show, David values the event as a place to reconnect with colleagues, strengthen industry friendships, and celebrate the shared community that defines the music products industry.