Oral History Information
DeDe Heid met her husband Todd while selling his music store, Heid Music, their newspaper advertising. After attending numerous NAMM Shows with Todd, as well as other business meetings, DeDe decided to get involved with the store around 2009 and now serves as the Executive Vice President of Heid Music. They are able to balance each other out to help make Heid Music extremely successful as they continue to grow and expand the store. In 2020, DeDe became a Council member of what is now Women of NAMM (WoN), a leadership program aimed at providing resources for young women within the music products industry to help them develop their leadership skills and to create lasting relationships with others in our industry.