Evelyn Conrad is the president of Tone King, a company her parents started in the early 1950s. Her father was innovative in manufacturing guitar bags and a line of accessories. By the 1970s he had branched into distribution for eight major music companies and by 1976 he took on the Ernie Ball line of products. Within a few years her father passed away suddenly, leaving it up to Evelyn and her mother to run the company. Evelyn has successfully headed the company for over 30 years and clearly enjoys her role in the music products industry.