Faruk Kavi

Faruk Kavi is a professional guitarist with more than 30 years of experience in the music industry, recognized for an extensive performance career alongside many of Turkey’s leading singers and bands. His deep expertise and longstanding presence in the field have earned him the respect of fellow professional guitarists, who regard him as a trusted authority on instruments and gear. For more than a decade, Faruk has managed the Guitar Department at Zuhal Müzik, where he plays a key role in shaping product strategy, merchandising, and customer experience. In addition to his departmental leadership, he serves as Fender Brand Manager under the Zuhal umbrella, overseeing brand development, product direction, and artist relations for Fender in Turkey. Through his combined experience as a performing artist and industry executive, Faruk brings a comprehensive understanding of both the creative and commercial sides of the musical instruments business.