Henry Juszkiewicz, Gibson Guitar Corporation’s CEO, attended the Rainforest Alliance’s annual gala concert in 1994, where he first heard about the SmartWood program. He realized by teaming with environmentally friendly operations, Gibson could sustain its wood supply for a longer period of time. Just four years later the company revealed the Les Paul SmartWood Exotic series, which included among its features environmentally friendly harvested tropical woods. A portion of all of these guitars is donated to the Rainforest Alliance. Henry was first interviewed in 2002 at the Nashville NAMM SHow. His second interview was completed at the Anaheim NAMM Show in 2013, which centered mostly on his views of the Lacey Act.