Holly Vallandingham

Holly Vallandingham, along with her husband Richie, proudly owns and operates Ada Music Center in Oklahoma, a vibrant, community-centered music store with a rich history dating back to 1970. Originally founded by Denver Spence—who shared his story in the NAMM Oral History program in 2014—the store changed hands over the years, from Jerry Howard to his son Richard, before Richie joined the team and eventually purchased the business with Holly in 2004. Since taking the reins, the couple has expanded the store’s impact significantly, increasing their team of dedicated school road reps, developing a robust Pro Audio department, and launching a successful e-commerce platform. With comprehensive offerings including instrument sales, rentals, and engaging lessons, they remain deeply committed to supporting music education. Serving over 70 school music programs across Oklahoma and North Texas, Holly and Richie are tireless advocates for students and band directors, consistently fostering creativity and access through their dynamic programs.