Kendra Peterson


Oral History Information

Interview Date
Job Title
Retail Manager
Company Name
Ward-Brodt Music

Kendra Peterson is the retail manager for Ward-Brodt Music in Fitchburg, Wisconsin. The store was established in 1927 and has built a strong reputation for service, particularly for school music programs. With a background in music, Kendra fits perfectly into the store’s family. She earned a degree in business and performance at Luther College, becoming the principal clarinetist for the symphony orchestra. Kendra was a Women of NAMM (WoN) scholarship winner and attended the NAMM Show in April 2023, taking part in educational sessions and being exposed to the industry at large