Marcelo Aravena

Marcelo Aravena is a Chilean music industry executive whose leadership has helped strengthen one of South America’s most influential musical instrument retailers. His connection to music began at a young age as a DJ, which later led him to open his own record store and design a personal recording studio—experiences that strengthened his appreciation for sound technology and the creative process with the goal of dedicating his career entirely to the music products industry. As business director for Audiomusica, Marcelo has supported the company’s growth into a nationwide organization with more than 20 retail locations, a thriving e-commerce platform, and a reputation for offering a comprehensive range of musical instruments and professional audio equipment. Audiomusica is recognized for distributing leading global brands while also developing its own lines, reflecting a balance of international partnership and regional innovation. Marcelo plays a key role in defining product strategy and supporting an extensive network of musicians and audio professionals throughout the region. In addition to retail operations, the company supports an academy and provides specialized audio solutions, reinforcing its commitment to education and artistic development. Guided by both business insight and musical perspective, Marcelo continues to contribute to Chile’s dynamic music products community while helping expand access to quality instruments and sound technology.