Marcelo Aravena

Marcelo Aravena is a Chilean music industry executive whose leadership has helped strengthen one of South America’s most influential musical instrument retailers. As business director for Audiomusica, Marcelo has supported the company’s growth into a nationwide organization with more than 20 retail locations, a thriving e-commerce platform, and a reputation for offering a comprehensive range of musical instruments and professional audio equipment. Audiomusica is recognized for distributing leading global brands while also developing its own lines, reflecting a balance of international partnership and regional innovation. Marcelo’s personal connection to music began early; he played drums and worked as a DJ, experiences that shaped his understanding of musicians’ needs and the evolving role of technology in music-making. In addition to retail operations, the company supports an academy and provides specialized audio solutions, reinforcing its commitment to education and artistic development. Guided by both business insight and musical perspective, Marcelo continues to contribute to Chile’s dynamic music products community while helping expand access to quality instruments and sound technology.