Oral History Information
Paulo Nogueira is the co-owner of Americo Nogueira LDA along with his brother José. Their store in Portugal originally opened in 1860 and in 1947 their father began working at the store. In 1965 he purchased the store and renamed it, after himself, and began focusing on selling the popular musical instruments of the day, including home organs and guitars. Paulo grew up in the family business and found he had a real passion for the music industry and its people. He and his brother take pride in carrying on the family tradition of running a friendly neighborhood music store that encourages and supports their customers musical dreams.