Ricia King as a child took piano lessons from the mother of future Yamaha Marketing Manager Roger Eaton (fun fact). Ricia has always loved music and because she grew up in her father’s Kawasaki motorcycle dealership, she always enjoyed the interaction with customers. So when her husband Dan sprang the idea of opening a music store, she was all in. The store has expanded into wholesaling its own brand of instruments and accessories under Fidelis Musical Instruments (yes, Dan was in the US Marines)! At the core of the business is their love and passion for helping students and band directors find and obtain the gear they need to make music.
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