Rob Bolger

Rob Bolger was just 14 when he first stepped into the legendary Norman’s Rare Guitars in Reseda, California — an experience that would shape his life forever. From those early days, Rob forged a close friendship with Norm and his then-partner Dan, learning invaluable lessons about business, integrity, and exceptional customer service. Since 1981, Rob has been a beloved fixture at the store, where his role transcends a mere job and becomes a true passion and calling. Known for his remarkable ability to match musicians with their dream instruments, Rob has received heartfelt praise from countless customers who cherish the guitars he helped them choose — many claiming they would never part with them. Over the decades, Rob has cultivated deep, enduring friendships with fellow employees, loyal customers, and especially with Norm, whom he considers family. Rob’s unwavering dedication and genuine love for music have left an indelible mark on everyone who walks through Norman’s doors.