Veronika Gruber was musically trained as a child but did not think of a career in music until she met her husband, Hans, in college. He was a jazz fan who found it difficult to find music for his band, so he began distributing American publications in Germany. In 1978, the Advanced Music Company was formed. The couple worked close together and designed noted and successful marketing programs to expand their dealer base. They also soon branched into publishing and began offering more than just jazz and big band music. After the premature death of her husband in 2004, Mrs. Gruber focused on the company they established together and has since begun publishing world music.
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