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Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM President and CEO Joe Lamond spoke with Gabriel O'Brien of Larry's Music Center and Chris Johnson of Musician's SuperStore. These retailers have successfully competed against national retailers on Black Friday but take opposite approaches. O'Brien's store makes a pre-emptive strike on Black Friday by hosting a sale throughout the month of November. Last year, this resulted in his company's best November t

Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM President and CEO Joe Lamond spoke with Gabriel O'Brien of Larry's Music Center and Chris Johnson of Musician's SuperStore. These retailers have successfully competed against national retailers on Black Friday but take opposite approaches. O'Brien's store makes a pre-emptive strike on Black Friday by hosting a sale throughout the month of November. Last year, this resulted in his company's best November t

Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM President and CEO Joe Lamond interviews Lauren Haas Amanfoh of Royalton Music Center. During the holidays, Amanfoh decided to forgo guitar pack sales and focus instead on promoting mid-level, individual guitars. The outcome? A 300-percent spike in her individual guitar sales. "We changed up the floor plan in the store," Amanfoh said. "Instead of having three rows [of guitars], we made it more front-faci

Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM President and CEO Joe Lamond speaks with three prominent music retailers about creative ways to drive store traffic and maximize sales during the busiest days of the year. Take Advantage of Music Lessons Jeff Mozingo, president of Mozingo Music in St. Louis, uses the holidays as a chance to promote his sizable music lesson program. He hosts daylong holiday student showcases to draw students, families and

Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM President and CEO Joe Lamond speaks with three prominent music retailers about creative ways to drive store traffic and maximize sales during the busiest days of the year. Take Advantage of Music Lessons Jeff Mozingo, president of Mozingo Music in St. Louis, uses the holidays as a chance to promote his sizable music lesson program. He hosts daylong holiday student showcases to draw students, families and

Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, NAMM President and CEO Joe Lamond interviews Whitney Brown Grisaffi of Ted Brown Music and Ryan West of West Music about boosting store traffic and sales during the slow period after the holidays. Last year, Grisaffi held Black November and ran specials all month long. Customers received a $5 gift card for every purchase they made at Ted Brown Music during this period. "And the more they spent, the more gift cards they got," she said, noting that the gift cards were transferable. The catch: Customers couldn'

Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, NAMM President and CEO Joe Lamond interviews Whitney Brown Grisaffi of Ted Brown Music and Ryan West of West Music about boosting store traffic and sales during the slow period after the holidays. Last year, Grisaffi held Black November and ran specials all month long. Customers received a $5 gift card for every purchase they made at Ted Brown Music during this period. "And the more they spent, the more gift cards they got," she said, noting that the gift cards were transferable. The catch: Customers couldn'

Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, retail sales and promotions guru Bob Negen shares one of his all-time favorite holiday promotions, The 12 Days of Christmas, with NAMM President and CEO Joe Lamond. This promotion can be an effective way to get people into a store and clear out slow-moving merchandise before the new year. "As everybody here knows, those last 12 days leading up to Christmas are really important," Negen said. "It's when people are spending money. "Every day for 12 days leading up to Christmas, you send one email. And in that e

Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, retail sales and promotions guru Bob Negen shares one of his all-time favorite holiday promotions, The 12 Days of Christmas, with NAMM President and CEO Joe Lamond. This promotion can be an effective way to get people into a store and clear out slow-moving merchandise before the new year. "As everybody here knows, those last 12 days leading up to Christmas are really important," Negen said. "It's when people are spending money. "Every day for 12 days leading up to Christmas, you send one email. And in that e

The last morning of Summer NAMM 2013 began with Best in Show, hosted by Frank Alkyer, publisher of Music Inc. magazine. Six retail gear experts shopped the show to find their favorite products and presented the top picks. Check out the entire session.

Today's customer has less and less time for shopping. The vast majority consider shopping a chore—and a stressful one at that—so they place a huge premium on convenience. Is your store merchandised in a way that contributes to that stress, or is it set up to provide each customer with an enjoyable, stress-free shopping experience? You want customers to be comfortable in your store and able to find what they need easily. The more comfortable they are, the more time and money they will spend with you. Here are some quick and easy ideas for making your store more shopper-friendly: Gi

We did a brand-new sales event last December that was awesome on all fronts. It led to us having our biggest December ever—up 15 percent compared to the previous year. The event was called "The 12 Days of Christmas." Beginning Dec. 13, we gave away an instrument every day until the grand finale on Christmas Eve, when we gave away a brand-new, sparkling red Sonor drum set. Starting Dec. 1, every time customers purchased an item priced $10 or more, they were entered to win in the giveaway. Buy 10 things, get entered 10 times. We featured all the prizes on a table in the shop, sent o