Henry Juszkeiwicz, CEO of Gibson Guitars, appears as a guest at NAMM U's Breakfast of Champions session, interviewed by NAMM CEO & President Joe Lamond.
Presented By George Hines
From the 2008 NAMM Show, George Hines reveals his tips to increase profitability for music retailers.
During this NAMM U session, financial guru Alan Friedman of Friedman, Kannenberg and Co. revealed the keys to successful inventory management. According to Friedman, it begins with knowing what products to buy and how many to buy. He armed music retailers with a simple and easy formula to do this.
Marty Albertson became Chairman and Chief Executive Officer of Guitar Center, Inc., in 2004. He joined Guitar Center as a salesperson in 1979 and has held various positions of increasing responsibility with Guitar Center since. Marty served first as Advertising Director and in 1984 became National Sales Manager. In 1985, Mr.
Participative Selling for Music Retailers, Part 4: Presenting Products and Creating an Irresistible Choice
Presented By Greg Billings
Now that you have built rapport with your customer and have properly qualified their needs, it’s time to present options—your products and services—offer an irresistible choice and gently guide the customer to a decision.