Marketing 101 says the best customer is the one you already have. Every fall, a gush of new customers tumble right into our laps during rental season. And, every fall, we provide them wit...
Before starting their store in the mid-1960s, Lauren Haas Amanfoh's grandfather went to his childhood music store and asked the owners how they survived the Great Depression. With their a...
Want to attract more customers to your store? Want the customers who do visit your store to purchase more products? Want to accomplish this without spending money? Learn how to effectivel...
Want to attract more customers to your store? Want the customers who do visit your store to purchase more products? Want to accomplish this without spending money? Learn how to effectivel...
George Hines, George's Music
Why should someone shop at your store when it’s so easy to compare products and prices using an Internet search engine or calling one of your competitors? Cus...
Join John Pedersen, aka Hornsmasher John, as he shares what he’s done to build his business through creating YouTube videos and products. John is seeing the results of his efforts with th...
As a music store owner, you can’t escape budgeting. At The NAMM Show, Lori Supinie of Senseney Music urged retailers to view their companies’ budgets in a new light—as a plan for profits....
Bob Popyk shows how to take just a few minutes each day to train your sales staff on prospecting, closing, handling incoming calls, greeting the customer, handling complaints, dealing wit...
Panelists: Tim Pratt, Dietze Music; Liz Reisman, Creative Music Center; Brad Boynton, Rhythm Traders; Myrna Sislen, Middle C Music; Chris Basile, South Jersey Music;Pete Gamber, Alta Lom...
Joe Lamond, CEO and President of NAMM led Robin Lewis, co-author of The New Rules of Retail, and industry retailers Chris White, White House of Music; Gordy Wilcher, Owensboro Music; Lori...
Scott Summerhays, president of Summerhays Music Center in Murray, Utah is interviewed by Joe Lamond, CEO and President of NAMM as a guest panelist, along with fellow industry retailers an...
NAMM CEO and President Joe Lamond interviews Lori Supinie, president of Senseney Music in Wichita, Kansas and former president of RPMDA (Retail Print Music Dealers Association) during the...