Presented By Dom Famularo, Donna Hall, Jeff Gastineau
In this clip, Dom Famularo is asked an interesting question by an audience member in the Idea Center: What happens when your students start to play better than your teachers? He shares his perspective on the idea that sometimes you can't just hire better teachers—you have to make them.
The opportunity to better understand technology can help grow your business. You can build your Web presence, step-by-step, with some tips from our industry experts, Bobby Boyles, Jen Lowe and Kurt Witt.
NAMM President/CEO Joe Lamond kicked off 2009 Summer NAMM with the State of the Industry Address, where he discussed the changing economy, its impact on the industry and the challenges and opportunities as the music products community prepares for fall and holiday selling season.
Presented By George Hines
George Hines, owner of George's Music Stores, Inc., provides valuable tips and insights through these sales training materials, videos and course.  Website: http://www.georgesmusic.com/  The course is structured to allow you to start and stop as needed, and to easily get back to the area of interest.
Presented By Mark Hiskey
Mark Hiskey, President of ILIo, reveals the changes his company made to meet the challenges of the current financial climate. 
In addition to increasing foot traffic in your store, print music sales and consumables sales, Pete Gamber describes some of the many additional benefits to having music lessons in your store.
Finding qualified teachers is a major challenge that many stores face.  Pete Gamber reveals some of the resources he uses to find experienced teachers. 
After you gather the basic elements for your store’s lesson program such as an engaging teaching staff, practical lesson rooms and a level of student interest, you need to turn your attention to execution. A well-thought-out plan has vision, creativity and the ability to maintain that student interest.
Signing up for music lessons should be an easy process for both your customers and your staff. Since lessons can be a great source of revenue, everyone on staff should be capable of quickly signing up new students.
What if you have a customer inquiring about taking lessons at your store, but no available time slots to offer? Instead of turning away a potential student due to scheduling conflicts, Pete Gamber recommends keeping a waiting list as an alternative solution. Waiting lists can help you avoid losing future business in case your lesson schedule changes, or if you acquire new teaching staff.

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