In 2013, Randy Shayler purchased Zeswitz Music, a 90-year-old school music retailer. Since then, the company’s sales have increased more than 40 percent, and the number of schools served has nearly doubled. During “Retail Innovators” at 2018 Summer NAMM, he discussed how Zeswitz achieved that growth with NAMM President and CEO Joe Lamond.
The digital consumer has changed business as we know it. How can your business keep up, and even lead, in this new reality? During this NAMM U Breakfast Session at 2018 Summer NAMM, international marketing thought leader Marcus Sheridan revealed proven steps for turning a traditional organization into a powerhouse for this age of online marketing, e-commerce and disruptive technologies.
Don’t miss out on your big best-seller for the holidays—and beyond! Saturday morning at 2018 Summer NAMM closed with “Best in Show,” a fast-moving roundup of the biggest products, services and technologies on the exhibit floor. Moderated by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, this NAMM U Breakfast Session featured a panel of gear experts who shopped the far corners of the show floor to bring you their top picks. Discover the new products everyone will be talking about, and find out why these products matter to you.
The 2018 NAMM Show kicked off with “Breakfast of Champions,” featuring a series of up-close interviews with industry thought leaders. This NAMM U Breakfast Session covered the importance of taking risks and began with its host, NAMM President and CEO Joe Lamond, discussing the critical role of risk-taking in advancing the music products industry.
Lee Anderton’s retail business, Andertons Music, skyrocketed after he began an aggressive video marketing strategy in 2010, driven by YouTube. Anderton shared his growth story and discussed the importance of branding with NAMM President and CEO Joe Lamond during “Breakfast of Champions” at The 2018 NAMM Show.
QSC’s growth story includes a series of calculated risks at critical inflection points for the company—the transition from guitar amps to power amps and moving into build-to-order manufacturing. During “Breakfast of Champions” at The 2018 NAMM Show, company co-founders Pat Quilter and John Andrews discussed this and more with NAMM President and CEO Joe Lamond.
Jam Industries has grown tremendously during the past decade, acquiring and forming partnerships with such major distributors as KMC Music, Davitt & Hanser, U.S. Music Corp. and American Music & Sound. During “Breakfast of Champions” at The 2018 NAMM Show, Jam President and CEO Marty Szpiro discussed lessons learned during this growth period with NAMM President and CEO Joe Lamond.
2018 marks the 20th anniversary of the Alliance of Independent Music Merchants (AIMM). At “Breakfast of Champions” during The 2018 NAMM Show, NAMM President and CEO Joe Lamond sat down with AIMM founders Skip Maggiora, George Hines and Bob Bankston to discuss this landmark anniversary for the industry marketing and sharing group—and to find out its secret to longevity.
The Entertainment Services and Technology Association (ESTA) curated an education program at The 2018 NAMM Show focused on training for event technology professionals. During “Breakfast of Champions,” the opening NAMM U Breakfast Session, ESTA Executive Director Lori Rubinstein weighed in on this program and more with NAMM President and CEO Joe Lamond.
Bob Weir, singer, songwriter, guitarist and co-founder of the Grateful Dead, stopped by “Breakfast of Champions” at The 2018 NAMM Show. There, NAMM President and CEO Joe Lamond spoke with him about the role of risk-taking in the Grateful Dead, early viral marketing and his creative process.