In the last decade, education programs at The NAMM Show have expanded to serve all the professional communities in musical instruments, pro audio and entertainment technology. At “Breakfast of Champions” during The 2020 NAMM Show, NAMM President and CEO Joe Lamond spoke with David Schwartz, the founder of Mix magazine, co-founder of the TEC Awards and mastermind behind TEC Tracks—a pro audio education program at NAMM.
To kick off The 2020 NAMM Show, NAMM President and CEO Joe Lamond presented singer-songwriter Jason Mraz with the Music for Life Award, honoring his commitment to music and arts education. Mraz then sat down with Lamond during the show’s opening educational session, “Breakfast of Champions,” to discuss the importance of music and arts education in driving his career, along with his work as a music-education advocate via the Jason Mraz Foundation.
What products, services and technologies are likely to be a big deal and drive the industry in the year ahead? At “Best in Show,” the popular closing NAMM U Breakfast Session at The 2020 NAMM Show, Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, hosted a panel of retail gear experts who shopped the far corners of the exhibit floor to bring you their picks. They revealed not only the biggest products at The NAMM Show but also sales tips and potential customers for this gear.
At 2019 Summer NAMM, the opening NAMM U Breakfast Session explored what might be the biggest issue in music retail: disruption. NAMM President and CEO Joe Lamond, the session host, opened the morning by inviting everyone to think of disruption not as good or bad but as an opportunity to adapt and continue to lead the industry into the future. Afterwards, he spoke with a team of thought leaders to explore this concept.
As an online marketing authority, Larry Bailin has had a front-row seat in watching disruption transform industries, including retail. During “Retail Disruptors” at 2019 Summer NAMM, he sat down with NAMM President and CEO Joe Lamond to discuss this trend and also share wisdom for winning customers in this hyper-changing climate.
Michael Cathrea opened Resonate Music School & Studio in 2012 and has since grown the music lesson program to 1,200 students. His strategy was to embrace changing consumer habits and adapt music lessons to this new reality. During “Retail Disruptors” at 2019 Summer NAMM, he shared his business model with NAMM President and CEO Joe Lamond.
In the past year, new online sales tax laws have become a big disruptor for retail—and not just for web-based sellers. During “Retail Disruptors” at 2019 Summer NAMM, music retail financial expert Alan Friedman of Friedman, Kannenberg & Co. sat down with NAMM President and CEO Joe Lamond to discuss the impact of the Wayfair decision. Watch the video of the full interview to find out what it means to your business.
On the heels of a popular Breakfast Session at January’s NAMM Show, Scott Stratten made a surprise appearance at 2019 Summer NAMM, during “Retail Disruptors.” The customer-experience and branding expert explained how turning to our own employees can oftentimes be the answer to combatting disruption.
Discover the hottest trends in the guitar, straight from the experts. In this dynamic conversation at 2019 Summer NAMM (presented by Guitar World magazine), journalist and marketer Laura B. Whitmore sat down with top builders and manufacturers to find out what big developments they see happening now, and in the near future. They discussed new gear, trending market segments, what’s happening with the guitar in today’s popular music and much more.
2019 Summer NAMM closed out with “Best in Show,” a NAMM U Breakfast Session that revealed the biggest products, innovations and services on the exhibit floor. Moderated by Frank Alkyer, publisher of Music Inc. and UpBeat Daily magazines, the session featured a team of music retail gear experts who searched the show floor in pursuit of the must-see and must-stock items. They presented 24-plus picks that are sure to make noise in the fourth quarter—and beyond.

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