Presented By Mike and Miriam Risko
You wouldn’t purchase a car without test-driving it, and you wouldn’t buy a house without seeing it first. Music lessons are no different. For this reason, it’s a smart idea to consider offering free trial lessons if you have a lesson program. Here's how Mike Risko Music successfully host trial lessons.
Presented By Pete Gamber
We all have them, those dead times when we can't seem to get any students in the door. Lesson rooms that sit empty could be providing revenue for your store and your teachers. In this NAMM U session, Pete Gamber, music lessons guru, looks at proven ways to remedy this situation and eliminate the dead times.
Presented By Joel Bertrand
Have you invested in your music lesson programs and watched the money drain from your store, rather than go back in your pocket? At the 2016 NAMM Show, Joel Bertrand of Bertrand’s Music shared three powerful strategies that he’s used to build his lesson program and bring in more students. Find out what they could mean to your program.
Presented By Noel Wentworth
In eight years, Noel Wentworth of Wentworth Music has grown his lesson program from 88 to 800-plus students. He credits his student concert events as a key factor in this growth. Here, Wentworth shares how he did it—and how you can, too. Find out how he's used these events to give back to the community, create a go-to music school and give students a life-changing experience.
Presented By Kevin Cranley, Chris White, Gayle Beacock and Daniel Jobe
At Summer NAMM 2015, Kevin Cranley of Willis Music hosted leading retailers Chris White of White House of Music and Gayle Beacock of Beacock Music, along with industry accountant Daniel Jobe of Friedman, Kannenberg & Co., for a FAQ and best practices session on music lessons. Here are their essentials for running a successful and thriving music lessons program.
Presented By Carol Cook
Running a successful music lessons program comes with its challenges, namely missed lessons and cancellations. At 2015 Summer NAMM, Carol Cook of The Music Room in Palatine, Ill., shared how she breathed new life into her program and business by revamping her lessons program and eliminating makeup lessons.
Presented By James Harding
Is your music lesson program keeping up with changing buying and learning habits? At the 2015 NAMM Show, James Harding of Gist Piano Center delved into proven ideas for modernizing lesson programs. Find out how to reduce overhead, stabilize your income and build critical word-of-mouth advertising while reorganizing your program with a student membership model.
Rand and Cindy Cook of The Candyman Strings & Things have increased sales, gained loyal and long-term customers, and found a solution to the summer lessons lull, all while hosting a passion-producing, confidence-building program for the community youth. Their secret? An award-winning summer rock camp. Here, they share their guidelines for success.
Presented By Mike and Miriam Risko
Sooner or later, bad weather affects business. And when it does, you can take the day off with the rest of the world or get creative and turn it into an opportunity to market your music lesson program. Here, Mike and Miriam Risko of Mike Risko Music share five ways they've turned snow days and blackouts into a promotional opportunity.
Presented By Liane Rockley
Three years ago, Liane Rockley of Rockley Music made a calculated decision to gut her lesson program and rebuild it from the ground up. It’s now a successful, thriving program, as part of the new Rockley Education Center. And at the 2015 NAMM Show, she shared her strategy for making this happen.

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