Presented By Noel Wentworth
In eight years, Noel Wentworth of Wentworth Music has grown his lesson program from 88 to 800-plus students. He credits his student concert events as a key factor in this growth. Here, Wentworth shares how he did it—and how you can, too. Find out how he's used these events to give back to the community, create a go-to music school and give students a life-changing experience.
Presented By Kevin Cranley, Chris White, Gayle Beacock and Daniel Jobe
At Summer NAMM 2015, Kevin Cranley of Willis Music hosted leading retailers Chris White of White House of Music and Gayle Beacock of Beacock Music, along with industry accountant Daniel Jobe of Friedman, Kannenberg & Co., for a FAQ and best practices session on music lessons. Here are their essentials for running a successful and thriving music lessons program.
Presented By Carol Cook
Running a successful music lessons program comes with its challenges, namely missed lessons and cancellations. At 2015 Summer NAMM, Carol Cook of The Music Room in Palatine, Ill., shared how she breathed new life into her program and business by revamping her lessons program and eliminating makeup lessons.
Presented By James Harding
Is your music lesson program keeping up with changing buying and learning habits? At the 2015 NAMM Show, James Harding of Gist Piano Center delved into proven ideas for modernizing lesson programs. Find out how to reduce overhead, stabilize your income and build critical word-of-mouth advertising while reorganizing your program with a student membership model.
Rand and Cindy Cook of The Candyman Strings & Things have increased sales, gained loyal and long-term customers, and found a solution to the summer lessons lull, all while hosting a passion-producing, confidence-building program for the community youth. Their secret? An award-winning summer rock camp. Here, they share their guidelines for success.
Presented By Mike and Miriam Risko
Sooner or later, bad weather affects business. And when it does, you can take the day off with the rest of the world or get creative and turn it into an opportunity to market your music lesson program. Here, Mike and Miriam Risko of Mike Risko Music share five ways they've turned snow days and blackouts into a promotional opportunity.
Presented By Liane Rockley
Three years ago, Liane Rockley of Rockley Music made a calculated decision to gut her lesson program and rebuild it from the ground up. It’s now a successful, thriving program, as part of the new Rockley Education Center. And at the 2015 NAMM Show, she shared her strategy for making this happen.
Presented By Donovan Bankhead
At the 2015 NAMM Show, Donovan Bankhead and Misty Kristek of Springfield Music revealed proven strategies and tactics for creating a lesson program with sustainable profits. If you’re tired of music lessons just breaking even at your store, find out how to build a lesson program that customers will pay real money for—and make real money for your business.
At 2014 Summer NAMM, Gayle Beacock, co-owner of Beacock Music and NAMM’s 2013 Dealer of the Year, paid special homage to instructors in her lesson program. This high-energy session features tips and guidelines for building a successful lesson program—one that attracts and keeps great teachers. "We're nothing without our teachers," Beacock says.
At 2014 Summer NAMM, music lessons guru Pete Gamber distilled 35 years of retail and music lessons experience into a candid, tell-all session. It revealed his unique approach to building a successful lessons program—one with a staggering 2,000-plus students per week. Find out how he did it, and apply his best practices to your lesson program.