Presented By Dom Famularo, Donna Hall, Jeff Gastineau
In this clip, Dom Famularo is asked an interesting question by an audience member in the Idea Center: What happens when your students start to play better than your teachers? He shares his perspective on the idea that sometimes you can't just hire better teachers—you have to make them.
In addition to increasing foot traffic in your store, print music sales and consumables sales, Pete Gamber describes some of the many additional benefits to having music lessons in your store.
Finding qualified teachers is a major challenge that many stores face.  Pete Gamber reveals some of the resources he uses to find experienced teachers. 
After you gather the basic elements for your store’s lesson program such as an engaging teaching staff, practical lesson rooms and a level of student interest, you need to turn your attention to execution. A well thought-out plan has vision, creativity and the ability to maintain that student interest.
Signing up for music lessons should be an easy process for both your customers and your staff.  Since lessons can be a great source of revenue, everyone on staff should be capable of quickly signing up new students.
What if you have a customer inquiring about taking lessons at your store, but no available time slots to offer?  Instead of turning away a potential student due to scheduling conflicts, Pete Gamber recommends keeping a waiting list as an alternative solution.  Waiting lists can help you avoid losing future business in case your lesson schedule changes, or if you acquire new teaching staff.
Pete Gamber gives some tips on how to make your lesson rooms a safe, comfortable and productive environment for your teachers and students.
When selecting new teachers, in-person interviews should be a crucial component in your decision-making process.  In this clip, Pete Gamber summarizes some of the key points to remember when conducting interviews for teaching staff.
Pete Gamber discusses some of his tried and true ways to find students to fill his store's lesson program.
Okay, so you’ve finished teacher interviews and you are confident you hired a great staff for your lesson program. In this clip, Pete Gamber cautions you to be careful of your first instincts to randomly schedule lessons for your teachers.  Instead, schedule your teachers’ lessons with a plan in mind to set up your store for long-term success.

Pages