When Beacock Music first opened in 1976, its lesson program operated traditionally and with fewer systems, explains company co-owner Gayle Beacock. At its peak, the program had around 400 students. That changed in 2004 when Beacock Music redesigned the program. These days, it has a private-lesson count at around 1,200 students per week. Gayle Beacock shows how it got there.
Music lessons guru Pete Gamber and Hal Leonard's Dave Cywinski teamed up at the NAMM Show to illustrate the power of marrying music lessons with sales. They shared valuable retail and music publisher insights that got retailers thinking about the easy link between lessons and print music sales.
Presented By Myrna Sislen
Middle C Music’s Myrna Sislen knows a thing or two about making her store the local mecca for students of all ages. During this session at The NAMM Show, she shared her experiences with adult music lesson students—and her first-time foray into Groupon, the deal-of-the-day website that features discounted gift certificates.
Presented By Donna Hall
Listen to Donna Hall’s creative solution when one of her star teachers contemplates leaving to teach at another music school.
Presented By Dom Famularo, Donna Hall, Jeff Gastineau
In this clip, Dom Famularo is asked an interesting question by an audience member in the Idea Center: What happens when your students start to play better than your teachers? He shares his perspective on the idea that sometimes you can't just hire better teachers—you have to make them.
In addition to increasing foot traffic in your store, print music sales and consumables sales, Pete Gamber describes some of the many additional benefits to having music lessons in your store.
Finding qualified teachers is a major challenge that many stores face. Pete Gamber reveals some of the resources he uses to find experienced teachers.
After you gather the basic elements for your store’s lesson program such as an engaging teaching staff, practical lesson rooms and a level of student interest, you need to turn your attention to execution. A well-thought-out plan has vision, creativity and the ability to maintain that student interest.
Signing up for music lessons should be an easy process for both your customers and your staff. Since lessons can be a great source of revenue, everyone on staff should be capable of quickly signing up new students.
What if you have a customer inquiring about taking lessons at your store, but no available time slots to offer? Instead of turning away a potential student due to scheduling conflicts, Pete Gamber recommends keeping a waiting list as an alternative solution. Waiting lists can help you avoid losing future business in case your lesson schedule changes, or if you acquire new teaching staff.