Bobby Cochran got his start in music playing the licks of his uncle Eddie, who passed away when Bobby was just ten years old. As he developed his own style he performed with Steppenwolf, the Flying Burrito Brothers, Leon Russel, as well as his own bands as singer and guitarist. He formed several important relationships within the music products industry with companies such as Fender, Charvel, Cakewalk, Sonic Foundry, Yamaha, Peavey and with the Ibanez Guitar Company.