Niclas Luthman has a long history in the music industry. Beginning in 1989 at a NAMM show, Niclas started his distribution company by "accidentally" taking on the M-Audio line for Scandinavia (the original business was to develop software and accessories for synthesizers). Niclas built on this foundation, adding more lines including Mackie, Gibson, Alesis and Line 6 before moving into the music retail end. Following the acquisition of four stores, Niclas created the model for 4Sound that pulled together a number of independent music stores to create a large collective, franchise G