Oral History Information
Niclas Luthman has a long history in the music industry. Beginning in 1989 at a NAMM show, Niclas started his distribution company by "accidentally" taking on the M-Audio line for Scandinavia (the original business was to develop software and accessories for synthesizers). Niclas built on this foundation, adding more lines including Mackie, Gibson, Alesis and Line 6 before moving into the music retail end. Following the acquisition of four stores, Niclas created the model for 4Sound that pulled together a number of independent music stores to create a large collective, franchise Group. This model worked to capture much of the Scandinavian music market. Eventually, Norwegian private Equity Group Norgesinvestor bought a majority stake, and converted the franchise into a model with fully owned stores and a 50% Scandinavian retail market share.
Today, Niclas is pursuing entrepreneurial ventures in the (gluten free and low sugar) food industry with the same energy and entrepreneurial spirit that was the hallmark of his foray into the Hi Tech MI industry. He still acts an advisor to his old companies and to anyone in the MI Industry needing his services.